PETpla.net Insider 11 / 2013

BOTTLES 41 PET planet insider Vol. 14 No. 11/13 www.petpla.net Black as night PET bottles for the German afri cola brand name are being given an individual restyle focussing on purity and clarity. The bottle design is the result of an intensive development project which involved consumers being asked to complete a questionnaire devised by an independent market research institute. The new bottles feature an embossed logo on the neck of the bottle. The waist has been narrowed to improve handling and the outcome is a good, firm grip. The quality foil label already familiar to us on the body of the bottle puts the finishing touch to the overall appearance. Focus groups Facebook “friends” of the brand were invited to evaluate the bottle. The selection included four newly developed bottles as well as the current bottle as a reference. In the categories Overall Impression, Packag- ing, Label, Bottle Shape, Brand Affinity and Individuality, the new PET bottle achieved very positive results, according to the manufacturer, compared to the other bottles on test. The environmentally friendly materials used in the foil label are readily recyclable. In addition, the amount of glue used has been reduced by about 90% by comparison to the paper label. Due to improved stability and resistance to tearing, it has been possible to prevent the label accidentally becoming detached, for example due to humidity or temperature fluctuations. afri cola is available in 0.5l and 1.0l PETcycle as well as 1.0l PET non-return- able packs in retail grocery outlets and through the specialist drinks trade. afri sugar free is available in a 1l PETcycle pack. Since 1999, this cola has been an international licensed trade mark owned by Mineralbrunnen Überkingen-Teinach AG. www.afri.de Stronger pot Polish company RPC Bebo Polska has added two new designs to its range of standard containers for food and non-food applications. The new 115mm pots and their matching lids offer either sweeping curved lines or a series of squares and triangles. The company says that the designs are distinctive and can help on-shelf differentiation and brand identity. As the pots have the same diameter as existing lines, manufacturers can switch to the new designs without any adjustments required to their filling lines. The new containers are available in both PP and PET and are available as in transparent or coloured finishes and lids can be labelled or offset printed for further personalisation. Typical applications are expected to include fresh salads, dips and desserts. www.rpc-bebo.pl