PETpla.net Insider 01+02 / 2014

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Häusserstr. 36 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 [email protected] EDITORIAL Doris Fischer : [email protected] Michael Maruschke Ruari McCallion Waldemar Schmitke Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Martina Hirschmann [email protected] Roland Loch [email protected] phone: +49 6221-65108-0 fax: +49 6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49 6201-878925 fax: +49 6201-878926 [email protected] LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Heike Fischer [email protected] PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67454 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trade marks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 15 No. 01+02/14 www.petpla.net dear readers, We need your help: New Editourmobil Layout Post-tour is pre-tour. Even now, while you are still accompanying us and sharing our experiences on our journey through South America, preparations are already underway for our upcoming tour. This time we are embarking on a trip that will see us travelling around the western Mediter- ranean. Our plan is to home in on the Brau Beviale in Nuremberg by way of Italy, North Africa, Spain, Portugal and France. We shall be starting out in March. Up to then we still have a lot of work to do. For a start, the layout of our new Editourmobil has still not been sorted out. The challenges this time are that everything is totally different. We have a new basic vehicle and the Brau Beviale logo has changed from brown tones to green hues. Initially, we have taken a broad brush approach: only the logos of PET- planet, Brau Beviale and the sponsors are included as exterior décor. Next, we will be considering individual sections and in particular the upper part of the vehicle. The many potential ‘framework’ shapes result in the emergence of a number of areas that can be used not only for logos but also for visual- ising our themes. Now we would like to have your input: please vote using Yes/No at www.petpla.net/tourvote If you wish to add a comment, that would be even more helpful. Most of all, we would like you to open doors for us so that we can talk to you about the local market, hear your news and views. Tell us about your success. And let us reassure you that we publish your stories once you have given us your OK. I wish you many such stimuli in this issue. Yours Alexander Büchler  Draft 1, broad-canvas  Draft 2, split up