PETpla.net Insider 03 / 2014

EDITOUR REPORTS 16 PET planet insider Vol. 15 No. 03/14 www.petpla.net In response to the question, why is there no mineral water bottling, Angelo Zugliani responded; “Space prob- lems and the statutory regulation in Brazil that only permits the operation of bottling lines specifically designated for mineral water and thus markedly restricts the flexibility of a smallish company such as ours“. Distribution structure With 12 HGVs of its own, the company is able to supply the market within a radius of 100km directly with bever- ages. This includes 18 - 20 towns with a total of 2,200 sales points such as supermarkets and restaurants. The company also has a network of dealers and many of the drinks sporting the “15” label find their way as far as Sao Paulo City. The next stage as far as the 60 members of staff strong company is concerned is to relocate the sales operation from the factory into a region with its own branches. “We’ll take it step by step,” says Angelo Zugliani, “Slowly but surely”. From left to right: Sidney Angelo Zugliani, Director Industrial, Jose Guilherme Zugliani, Gerente Administrativo, Waldemar Schmitke, PETplanet, in front of the Editourmobil at the fac- tory in Jau Touring the length and breadth of Brazil (by Waldemar Schmitke) Team 3 led by Waldemar Schmitke and Florian Roscheck is complete.We start off from Porto Alegre. The Editourmo- bil is chock-full of food and drink, so we are ready to go. Our first appointment takes us through some beautiful moun- tain scenery to Campo Branco to Minera- cao Campo Branco . Here we are greeted by Erminio Viran , General Director and a member of the founding family. The company uses its own spring to fill 0.5 litre PET bottles up to 20 or so PP / PET water dispensers. After finishing our meeting, we take the same route back and continue our journey to the coast. It is May 1, a public holiday in Brazil, and we take the opportunity of relax- ing before setting off on the next stage of our journey, an appointment in the state of Parana. On the motorway, we suddenly become aware of an ominous rat- tling sound coming from the roof of the Editourmobil. A rapid inspection quickly identifies the cause: there is a loose cable is flapping around. Someone has apparently stolen the solar panel which supplies the vehicle with additional electricity. It’s very annoying, but we have to push on regardless. We have an appointment with the soft drink bottler Hugo Cini in Sao Jose dos Pinhais, a PET pioneer in Brazil. Director Nilo Cini Jr. takes us on a tour of the company. By the time we leave, it is already late, and we need to find somewhere to park for the night. It seemed a sensible idea to use the weekend to tackle the 700 km haul to our next interview. We are supposed to be heading for Manaira but for some reason, we have somehow managed to muddle up Manaira with Maringa, a rather unfortu- nate error which has cast us 2,500 km adrift of where we should be! Jaú to Rio de Janeiro (by Florian Roscheck) It’s Monday evening and Waldemar and I have just enjoyed an excellent repast at a Churrascaria, a typical Brazilian grill on the outskirts of Jaú, a city in the state of Sao Paulo. Before it gets dark we need to find a secure overnight parking place for the Editourmobil. By a stroke of good for- tune, we manage to find a petrol station which is not only open but also super- vised by security guards. On the following day we meet the bot- tler Indústria de Zugliani Refrigerantes e Bebidas. Director Sidney Angelo Zug- liani and Administration Manager José Guilherme Zugliani go to a lot of time and trouble to answer all our questions.