PETpla.net Insider 03 / 2014

PET bottles 48 PET planet insider Vol. 15 No. 03/14 www.petpla.net Beverages & Liquid Food A saucy taste Marks & Spencer, one of the UK’s leading high street retailers, is being supplied with a range of own-label pickles packed in Appe’s ThermaLite pasteurisable PET jar. Food manufacturer G’s selected the wide-mouth jar because it offers the same clarity as glass, as well as improved produc- tion line efficiencies and less environmental impact. Anthony Gardiner, G’s marketing director, said that the company’s research found that consumers understand the benefits of a plastic container but they expect the same clarity as glass as they want to see the product. He explained that Appe’s pas- teurisable PET jar allowed G’s to overcome the challenges that had previously prevented the company from using a clear PET jar with hotfill products, such as pickles. Ther- maLite jars can be hot-filled and/or pasteurised at tempera- tures up to 95°C. They are fully recyclable, are up to 85% lighter than glass equivalents and are claimed to provide efficiencies during transportation and filling, as well as offer- ing safety and convenience benefits. The jars can incorpo- rate a metal closure, which means that they can be used on existing glass filling lines. Appe says that the containers can be used for cooking sauces, pesto, tomato-based products, relishes, chutneys, fruit purées, jams and spreads, as well as for pickles. The new jar received two Highly Commended certifications in the Food, and Environment & Sustainability categories in the recent Starpack Awards, and received the Horners Bottlemakers Award for 2013. www.appe.com Vöslauer with waves Clear water in transpar- ent bottles in long rows on the shelves; how is the consumer expected to find their own “per- sonal” water rather than just grabbing the nearest bottle? In order to distinguish themselves from the competition, manu- facturers are, in addition to the different variations in taste, going their own ways when it comes to design. One example is the Vöslauer Balance bottles made from PET with a recycled proportion of 100%. The containers, with a content of 750ml, can be distinguished by means of peripheral, wave-shaped grooves in which the light is diffused to maximum effect, thus attracting attention at the PoS. An easy-to-handle screw cap with a downward taper plus tamper-proofing and a wraparound label in the top section complete the packaging. The neck area features the name Vöslauer in embossed script in two locations. www.voeslauer.com Brightly-coloured yoghurt drinks Milbona – an own-label brand name of Lidl – are marketing their range of yoghurt drinks with a con- tent of 750g / 711ml in an easy-to- handle, shaped bottle made from PET. This is tinted white and features peripheral reinforcement grooves in the waisted area. The conspicuous, bright design sleeve labels ensure that the goods get noticed on the cooler shelf. The bottles are sealed by means of blue screw closures with tamper proofing. BOOTH NO:E5G31