PETpla.net Insider 03 / 2014

PET bottles 50 PET planet insider Vol. 15 No. 03/14 www.petpla.net Home + Personal Care This is the one Superdrug has selected M&H Plastics for the packaging of its new range This One – a collection of haircare products. The range includes shampoos and conditioners, a replen- ishing treatment, curl and wave crème, hair oil and a blow dry spray. All products carry the Cruelty Free International symbol. The shampoos and conditioners use M&H’s 250ml PET tubular bottle with a double-wall X-Press cap whilst the replenishing treatment uses M&H’s 150ml double walled spirit jar. In addition the hair oil is packaged in a 100ml PET tubular shape topped off with a serum pump, whilst the 150ml curl and wave crème comes in a 35mm diameter tube. The product range has been manufactured in a shade of purple with flashes of bright colours, and all the closures have been colour coordinated in purple, ensuring the range stands out in PoS displays. www.mhplastics.com Listerine sensitive Johnson & Johnson has launched on the market a variant of their Listerine mouth- wash product range with a milder taste for people with sensitive teeth. The mouthwash is intended to combat the many and diverse causes of painful sensitive teeth. The product is packaged in a transpar- ent, angular PET bottle with a content of 500ml which sits comfortably in the hand. Three labels transmit the retail infor- mation and a childproof screw cap with a dispensing function and tamper proof guarantee add the finishing touches to the appearance. www.listerine.de Surface haptics The Italian company Deco Industries is marketing, under its “Scala“ brand name, a range of hand washing up detergents pack- aged in a transparent PET bottle with a content of 750ml. The bottle incorporates recesses in the area of the base and the top which are reminiscent of bubbles of foam and make it possible to grasp the bottle with wet or sticky hands. A screw- on, silver-coloured hinged lid with a dispensing aid and two shaped self-adhesive labels completes the packaging. www.decoindustrie.it Premium fabric softener from dm The brand manufacturers lead the way using various exotic fra- grances in colourful bottles and the discount stores follow suit. The German drugstore discounters dm are selling, under their own brand name of “Denk mit”, 1l of fabric sof- tener complete with the tag “Orien- tal Dream“, which is calculated to transport the consumer and carry them away into the sensuous world of oriental fragrances. The waisted PET bottle is tinted to shine like gold, designed so as to be easy-to-handle, decorated with two self-adhesive labels and sealed with a colour- matched screw cap complete with dispensing aid. www.dm.de/denkmit