PETpla.net Insider 04 / 2014

EDITOUR REPORT 12 PET planet insider Vol. 15 No. 04/14 www.petpla.net As described in the introduction to the Brazil- ian market (PETplanet Insider 1+2/2014), we came across more than 150 drinks bottling operations and breweries in Brazil, ranging from family businesses right through to companies with a global operation and featuring local as well as worldwide brands. Here in this issue we will be visiting the typical representatives of the beverages structure in Brazil, Coca Cola, Andina Refrescos and Genuina Lindoya, who could hardly be more different but who pursue identi- cal strategies. On the one hand there is Coca Cola and their bottler Andina with its global reach and recognition value and, on the other, Genuina Lindoya, one of the numerous bot- tlers of mineral waters in family ownership, also readily recognisable by its own individual design bottle and label (Acquafibra), but with marketing activities restricted to a radius of 500km. From the packaging supplying part we will be meet- ing the preform and bottle manufacturer Amcor Rigid Plastics. Interviews in Brazil in this issue:  Coca Cola Brasil Ltda.  Andina Rio de Janeiro Refrescos Ltda.  Lindoyana de Aguas Minerais Ltda.  Amcor Rigid Plastics South America to follow:  Husky Injection Molding Systems  Bericap do Brasil Ltda.  Ambev  Logoplaste Shefa  Döhler América Latina  Ecoplaca  Krauss Maffei do Brasil Ltda.  Otto Hofstetter AG Lima Santiago La Paz Buenos Aires Montevideo Progresso São José dos Pinhais São Paulo Rio de Janeiro Lindóia Santa Cruz Sucre Quilmes Pilar Jaú Concepción Santa Fe Barueri Jundiai Sorocaba Amparoa Limeira Brazil Part 2 by Waldemar Schmitke