PETpla.net Insider 04 / 2014

PET bottles 58 PET planet insider Vol. 15 No. 04/14 www.petpla.net Home + Personal Care One squeeze - one dose = no mess - no waste Mr Propre is on the market since 45 years. Now in line with its sustainability goals, P&G launched the new Mr. Propre Liquid Gel in summer 2013 in the UK, and, at the end of last year, in France and Belgium. Additional market intro- ductions are planned this year in the US and in more Euro- pean countries. The packaging has a new performing dosing cap used originally in the food sector. By a simple squeeze of the bottle, the system, called “Auto-stop”, enables a quick and precise dosing of the right amount of product directly into the bucket. The proprietary system consists of a flip top cap with small timer mechanisms measuring the exact amount of liquid. Once this amount has been reached, the smart cap will shut off the fluid stream, preventing any overdosage. A small amount can still be applied directly on the stain or also on a sponge. Aptar developed the Smart Dosing cap. One of P&G’s prerequisites was to make the four components in one single material. PP was the answer. By contrast, most of the dosing systems or pumps currently on the market are made out of multiple materials, with the well-known consequences for recycling. Additionally, the P&G cap system is of a very small size. It can be easily adapted for any dosages between 5 and 50ml liquid, allowing future packaging possibilities. The new bottle is converted by Serioplast. The 600ml bottle is made out of PET 33g, allowing additional light-weighting of the pack. The previous 1,400ml container was in HDPE and weighted 78g . www.facebook.com/mrpropre Bottled haptics Johnson & Johnson are market- ing their product “Wet Skin“, a trans- parent sun spray that can be sprayed on to wet skin, is water-resistant and non-greasy. Under the brand name “Piz Buin“, it is packaged in a 150ml PET bottle complete with pump spray and protective cap. The slightly bronze-tinged bottle is decorated using direct printing techniques. The surface of the bottle incorporates partial embossing reminiscent of drops of water cascading down it and thus reminds us of the application area. A spin-off from this embossing is good handling capability when the bottle is wet or touched with wet or sticky hands. The trad- ing information on the reverse is also printed directly on to the bottle. www.pizbuin.com Easy-to-handle bottle shape Henkel Düsseldorf has carried out a general re-design of the shape of its spray bottle to include a hand-oper- ated pump spray. The neck area of the PET bottle, which contains 750ml of product, is designed to be more ergonomic so that it sits better in the hand and the hand is automatically centred. The bottles with the brand names Bref, biff and Sidolin can be distinguished from one another by means of corresponding sleeve labels and pump dispensers with operat- ing levers in various colours and their individual spray nozzles. www.henkel.com Attractive double pack A few years ago, transpar- ent shrink wrap was only there to combine a number of products into a single sales unit offer- ing a price advantage, today, by contrast, the labels are increas- ingly coming to be used as part of the overall packaging. Using a specially designed sleeve label, Colgate Palmolive is offering a dual pack consisting of two products from its ‘Aroma Therapy’ range packaged in PET bottles. The label is kept transparent at the front so as to show off the product and provides information about the product as well as other products from Palmolive on the sides and the rear. www.colgatepalmolive.com