PETpla.net Insider 05 / 2014

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Häusserstr. 36 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Doris Fischer: f ischer@hbmedia.net Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Roland Loch loch@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49 6201-878925 fax: +49 6201-878926 koepke@hbmedia.net LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Heike Fischer reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 15 No. 05/14 www.petpla.net dear readers, A spanner in the works Our Editourmobil is once again on the move, this time around the western Mediterranean. Our focus last year was in planning our tour in North Africa and Italy. However the more we looked into it, the more options there seemed to be in Spain. Finally we made the decision to set up a team in Spain as well. It seems to be an interesting market. How are the bottlers and preform manufacturer actually coping in these troubled economic times for Spain? These were our thoughts. Since we were unable to get together a team, I finally decided to drive the Editourmobil solo to the Iberian Peninsula. Personal circumstances then obliged me to pull out at short notice and Waldemar Schmitke and Kay Barton stepped into the breach for a somewhat curtailed tour of Spain. For this, my grateful thanks. Hardly had they got underway when they had to consider cancelling the tour. As a general rule, an economic crisis usually sees an increase in the crime rate, and both members of the team were to find this out to their cost at the start of the tour in Barcelona. They happened to leave the Editourmobil unattended for two hours during the day and when they returned it had been ransacked. Cameras, laptop and all kinds of techni- cal equipment had been illegally spirited away. We have travelled through many countries - even countries with higher crime rates, but we have never been cleaned out like this before. Odd items have gone AWOL, the monitor of the rear view camera went missing whilst on board ship, and in Brazil a solar panel disappeared from the roof. And that is the sum total, going back almost five years. The burglars got in through the cab and were able to get through the passageway to the rear of the vehicle. In the new Editourmobil currently being built, one thing is absolutely clear: there will be no way through. Safety glass windows are already on the agenda. It should all make it more difficult for the opportunist burglar. But it can never be 100% secure. I am relieved that Waldemar and Kay are physically unharmed, and hope that this is the first and last break-in for our Editourmobil. Yours Alexander Büchler