PETpla.net Insider 06+07 / 2014

EDITOUR REPORT 17 PET planet insider Vol. 15 No. 06+07/14 www.petpla.net EDITOUR REPORT 17 May 23, 2013 Krauss Maffei do Brasil Ltda. “Customer service is key” We met: Klaus Jell, CEO KraussMaffei do Brasil Klaus Jell standing in front of the injection moulding system Elion 3200-200 at Feiplastic in São Paulo. At Feiplastic in São Paulo Brazil I meet up with Klaus Jell, CEO of Krauss Maffei do Brasil, at the Krauss Maffei Group stand. The group has undergone significant changes in Brazil: in October 2011 a new company, Krauss Maffei do Brasil, was set up under the management of Klaus Jell.Under this umbrella, the KM injection moulding machines, KM Berstorff compounders and Netstal Injection Moulding Systems have been brought together. The objective behind this restruc- turing is to exploit existing KM strengths for all the brands and to develop them further. After-sales servicing will play a major role. “Customer service is key to the Brazilian market,” Klaus Jell states, “and this is why we are placing so much effort in this area.” In his view, this is the only way to win over the naturally conservative customer base. Jell contin- ued: “We then need to take things one stage fur- ther, especially when it comes to the preforms and closures.” Jell offered this view of the current state of play in the Brazilian market: “A significant major- ity of customers for these applications have estab- lished factories not only in Brazil but also through- out Latin America. What we have to do is build up a similar network of service facilities. It’s the way we will convince customers to come to us.” A start has already been made. The first pre- form systems outside Brazil, for Guatemala and Peru, have already been sold. Plastic closures The Brazilian market is dominated by 2-piece plastic closures for the beverages industry. These are primarily manufactured using the compression mmm$he[Z[hi$Z[ Y O U R PA R T N E R F O R B L OW MO U L D S . STEPS TO THE PERFECT BOTTLE. >YZV 9Zh^\c IZX]cdad\n BVcj[VXijg^c\ 8bem CekbZ &%% HZgk^XZ