PETpla.net Insider 06+07 / 2014

PET bottles 52 PET planet insider Vol. 15 No. 06+07/14 www.petpla.net Beverages & Liquid Food Japanese crackers Maître Prunille, a French com- pany specialising in dried fruits, nuts and snack items, is packaging 250g of a Japanese cracker mixture in a transparent PET bottle. The products are easily visible and pro- tected against damage in the same way as they would be in a flexible pouch-type packaging. Underneath the screw cap (which facilitates re-closing) there is a transparent sealing membrane extending across the opening of the container to lock in freshness and this also serves as tamper-proofing. Two small-format labels are used for transmitting the retail data. www.maitreprunille.com Tea with acai and ginseng The French supermarket chain Carrefour has recently introduced a new variation of a flavoured black tea into retail outlets. The tea tastes of / contains peach, acai berry and also features traces of ginseng. A litre of the product is packed in a waisted PET bottle incorporating a sleeve label with an Asian flavour combined with a transparent strip for checking the volume level. The container, with a good-sized open- ing, is sealed using a tamper-proof screw closure. www.carrefour.fr Multi-vitamins Multi-vitamin juice in quantities of 400ml is being distributed by the Polish company MWS under the trademark ”Kubus Play“ and packaged in a slim- line bottle made from PET. Underneath the sleeve the bottle, which is com- pletely encased in the sleeve, is of hexagonal shape. This is something which, taking into account the hand- held volume, generates haptics that take some getting used to. The bottle is closed by means of a tamper-proof drinking closure with a hinged lid. www.kubus.pl The look of glass P.E.T. Engineering has developed a 1l PET bottle for Amstel Premium Pilsener, a Heineken brand. The target was to create a premium look recalling the heritage of the great brew mas- ters since 1870 and, at the same time, design a convenient bottle for daily consumption at home and outdoors. The project involved a full packag- ing design system. The bottle was given a premium look by means of detailed and glasslike engravings as embossed brand elements or stamps. For the labels, also developed by P.E.T. Engineering, a gold background was chosen to represent high quality. The bottle’s neck contains a neck protec- tion cap. www.petengineering.com Bear on top The opaque and colourful sleeve lends the 280ml PET bottle of com- pany General Beverage (Thailand) the look of glass. Special feature: a stamp/toy for children is included as a gift placed on the top of the closure. www.generalbeverage.co.th