PETpla.net Insider 09 / 2014

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Häusserstr. 36 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Heike Fischer Gabriele Kosmehl Kay Barton Michael Maruschke Ruari McCallion Waldemar Schmitke Ilona Trotter Wolfgang von Schroeter Anthony Withers MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Roland Loch loch@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 France, Italy, Spain, UK Elisabeth Maria Köpke phone: +49 6201-878925 fax: +49 6201-878926 koepke@hbmedia.net LAYOUT AND PREPRESS Exprim Kommunikationsdesign Matthias Gaumann | www.exprim.de READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 15 No. 09/14 www.petpla.net This spot in the magazine normally fea- tures my views of the PET world and their suppliers. This is time I would like to give our friends in the PET industry itself the opportu- nity to have their say on PETplanet Insider and the Editour Roadshows: dear readers, „Aseptic bottling is no longer simply a question of marketing promotions, we are actually installing a number of lines in newly industrialised and developing countries as well. Here the PETplanet Insider tours are helping us to demonstrate, from a neutral editorial viewpoint, how successfully the technology is being used there. For us, this is a vital component in our marketing mix.“ Silvia Armanetti, Marketing Manager GEA Procomac S.p.A. “We at Sipa are a unique enterprise supplying the entire PET world chain, from mould making to preforming, SBM and filler lines and culminating in the pallet stage. PETplanet Insider magazine has the unique ability to depict this chain in its entirety and thus succeeds in achieving comprehensive coverage of all participants in the market. The editorial team make their own particular contribution towards reinforcing this coverage through their worldwide Editourmobil trips that take them to the furthest corners of the globe where they visit our customers and report on our technologies”. Martina Bottarel, Communication Manager Sipa S.p.A. “The PETplanet tour provides Husky with a great opportunity to get closer to our customers, something we find extremely valuable. It allows us to build on our meaning- ful relationships by meeting people in our markets locally, all over the world.” Joanna Ford, Marketing Specialist, Husky Injection Molding Systems Ltd. „Reports from actual customers make much more of an impact amongst our own customers than other more traditional articles. For us at Erema, the PETplanet Road- shows represent an innovative B-to-B cross-marketing tool thanks to the mix of edito- rial presence in both print and online versions. The Roadshows help bring us closer to our customer base and customer support, and finally offer an exhibition presence on completion of the tour.“ Dr. Gerold Breuer, Head of Marketing & Business Development Erema Engineering Recycling Maschinen und Anlagen Ges.m.b.H „The PETplanet tour was a great experience; an important occasion to spread our name and launch in the market our new product. Networking with key customers and industry experts has allowed us to better tune our sales and marketing strategies for the coming years.” Manuela Teocchi, Market Analyst & Projects Development Leader Siad Macchine Impianti S.p.A. “We greatly value the work of hbmedia under the leadership of Alexander Büchler. Each month, his team offers a magazine with diverse articles and reports in and around the PET world. In our view, the quality of this magazine and the focus on our market is unique. The Editourmobile travels across the continents and the resulting Editour reports generate unique insights into the world of our customers. These live reports attract our closest attention. For these reasons, we are proud to support the Editours and hope that many more are planned.“ Stefan Zatti, Division Manager Sales & Marketing / Member of Management Otto Hofstetter AG Yours Alexander Büchler