PETpla.net Insider 09 / 2014

TRADE SHOW PREVIEW 44 PET planet insider Vol. 15 No. 09/14 www.petpla.net One trade platform The ”who’s who” of two industries Contact drink technology India MMI India Pvt. Ltd. avisha.desai@mmi-india.in | www.drinktechnology-india.com Phone +91 22 42554710 | Fax ++91 22 42554719 Contact International PackTech India Messe Düsseldorf India Pvt. Ltd. SharmaS@md-india.com | www.messe-duesseldorf.de Phone +91 11 26901600 | Fax +91 11 26971746 NEW in 2014: Features Food Processing www.drinktechnology-india.com drink technology India 2014 International trade fair for the beverage and food industry 8 th International Exhibition and Conference for Processing, Packaging and Printing www.packtech-india.com September 25–27, 2014 Bombay Convention and Exhibition Centre Mumbai/India Presented by Forum organizer Supported by Supported by Supported by and conference organizers Partner German Engineering Federation Subba Bangera   1973 Senior Research Chemist with Polychem Ltd.   Garware Plastics& Polyes- ters Ltd, Technical Market- ing Executive polyester film division   ABS Plastics Limited Head of Product Development   Managing Director of Sidel India Pvt Ltd from 1998 to 2006   After his retirement, Mr Bangera acted as busi- ness advisor to several key plastic processing industries and beverage industries. He is also advisor to a number global company in various business sectors. In 2014, India showed to the world what democracy really means. By electing a new Government with a clear majority, the 1.2 billion population of India showed the poli- ticians that voters in India are not sleeping. Enough has already been written about India’s young population, aspirational India, urban growth and rural pur- chasing power etc. and I have no intention of repeating all that. But, let me say, in the context of drink technology India that India’s demographics require a very different approach from that which is adopted in Europe or China. The Taste of India varies from region to region for food products and beverages. While pizza, Coke, Pepsi are accepted throughout the country, it is not the same when it comes to juices, flavoured milk and food products. What is popular in the north of India may not be so successful in the south. The growing vegetarian population is demanding more variety in the products, and this cannot be achieved by simply copying what is done in Europe. After having been associated in this industry for 15 years as Managing Director of Sidel India, I retired in June last year. Over the past year, I have met many local brand owners, and I have seen their plans for the future. The rate at which they are growing clearly shows that a Chinese type revolution in food and beverage Industry will also happen in India. This brings into to focus the increasing number of Indian brands in the beverage and food industry. Road- side food and drink stalls still offer good freshly squeezed juices with a variety of spicy additives, but hitherto very few