PETpla.net Insider 10 / 2014

PET news 6 PET planet insider Vol. 15 No. 10/14 www.petpla.net Former Husky Vice President joins NPE 2015 sales team Former Husky VP Michael Urquhart joins the NPE 2015 sales team and will work in cooperation with Mr Gunther Hoyt Associates, a key international sales agent for the NPE 2015. It was announced by SPI, The Plastics Indus- try Trade Association, which produces the triennial NPE shows. Mr Urquhart will focus on sales of NPE 2015 exhibit space to the packaging industries, in particular the PET segments. Mr Michael Urquhart retired last year after a 33-year career with the global plastics equipment manufacturer Husky Injection Molding Systems Ltd. One of his responsi- bilities was to organise the company’s exhibits at numerous trade shows. At his retirement, he was Husky’s Vice Presi- dent of global sales for packaging systems. www.npe.org Pernod Ricard UK’s personalisation campaign The advent of personalisation in different fields of mar- keting has not just brought many positive brand experi- ences, but also caused a notable rise in purchases. Just lately, Pernod Ricard UK launched its “Your Signature Spirit campaign”. The idea behind this campaign is that Pernod Ricard UK gives customers the possibility to create their unique and personalised message which is then printed on labels of “Chivas Regal 12 Year Old”, “The Glenlivet 12 Year Old” or “Aberlour 10 Year Old”. The whole process from the label draft by the cus- tomer to the delivery of it is quite simple and quick: firstly, the consumer purchases the bottle in-store or online and, as proof of purchase, enters the barcode from the original bottle label. Then, the consumer personalises the label with a personal message which is then printed and delivered to the consumer within seven days. CCL Label UK played a major role when it came to the realisation of these self-created, personalised labels, using CCL’s digital printing capabilities. The CCL seven colour process of digital printing plus the application of hot foil, flexo print, embossing and high build silk screen as embel- lishments are intended to let the product labels become unique, and a very close representation of the current branded label. www.cclbeverage.com American Starlinger-Sahm: ground breaking for North American headquarters Greenville-based American Starlinger-Sahm, Inc. is expanding and held the ground breaking ceremony for construction of the North American Headquarters on August 26, 2014. The new facility will be located in the South Chase Business Park in Fountain Inn, South Caro- lina, and comprises a total of 23 ,000sq.ft (9,140sq.m). The facility consists of a machine exhibition area, spare parts warehouse, and office space for sales and techni- cal support throughout North America. At the new location the company will offer the full range of their products and services. Machinery from Starlinger textile packaging, Starlinger recycling technology, Starlinger viscotec and Sahm will be installed and available for demonstration runs and customer trials. The grand opening is scheduled for late spring 2015. The two European companies Starlinger and Sahm are major technology suppliers to the woven plastic pack- aging, plastics recycling and textile industries. Ameri- can Starlinger Sahm, Inc. (ASSI) is owned by Starlinger Export GmbH and handles sales activities and spare parts supply for the divisions Starlinger textile packaging, Starlinger recycling technology, and Starlinger viscotec, as well as for the winder specialist Georg Sahm GmbH & Co. KG. www.starlingersahm.com Amut delabeller frees ‘sleeved’ PET bottles for recycling Italian company Amut says that its new de-Labeller system can deal with heat-shrunk PVC or PETG sleeves that completely cover PET bottles and have made them difficult or impossible to recycle. The new system is avail- able in three models, depending on customer needs, and are claimed to provide almost total recovery of both bot- tles and at least 80% of sleeves. Operators can set and control the treatment and dwell time within the machine, although they flow through the delabeller in a continuous process. Amut says that the integrity of bottles and necks is preserved, which enables downstream detectors to be used and reduces material loss. The recovery, retention and verification of the dry labels is designed to reduce disposal costs and material and colour recognition by electronic detectors is intended to increase productivity and ensure improved PET flake purity. Bottles are fed into the machine by conveyor, where labels are dry-removed by friction, then discharged by a screw-feed extractor. The shredded labels are collected in a hopper mounted under the machine and conveyed to a compacting press or stor- age container. Any remaining label material is removed downstream of the machine, through an air system or a sieve. www.amut.it