PETpla.net Insider 01+02 / 2015

BEVERAGE INGREDIENTS 17 PET planet insider Vol. 16 No. 01+02/15 www.petpla.net BEVERAGE INGREDIENTS 17 Symrise unlocks the Code of Nature. A new dimension in naturalness for beverages Fruits, roots, seeds, rinds, herbs, blossoms and nuts. Nature is brimming over with ideas for inspiring drinks concepts, whether it’s lem- onades, teas, juices or alcoholic drinks. Customers love the taste of nature. It has become a global trend in both developed and emerging markets. Symrise has brought together its collected expertise in its strategic Code of Nature programme to develop bever- ages concepts that complement the idea of naturalness. In particular the company has focused on naturalness from a number of perspectives: customer requirements, expert knowledge, modern technologies. To understand better what consumers think of when they think of naturalness, Symrise conducted a detailed survey of consumers in five countries, as well as consulting industry experts. The questions in the survey covered a wide range of topics associated with the concept of naturalness, its role in consumer thinking, the type of packaging considered appropriate. Analysis of the study helped the company to understand consumer expecta- tions of how a beverage should taste, together with other characteristics that reinforce the impression of naturalness. From this, the com- pany can begin to develop successful drinks concepts. For decades the company has been a significant force in matters of extraction, distillation and separation, making use of traditional methods as well as employing the most up to date technology. Based on knowl- edge obtained from the Code of Nature, the company has developed two product portfo- lios namely, Botanical Essentials and Fruity Essentials. Botanical Essentials The aromas are 100% natural. Beverages manufacturers can choose from the Botanical Essentials which consist of roots, seeds, rinds, nuts, blossoms and herbs. These are suitable as a basis for alcoholic and alcohol-free bev- erages that are popular everywhere. One in every two beverages includes herb and spice components, such as the classic gin and cola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êOO VRRQ EH PDNLQJ 3UHIRUP &ORVXUH WHFKQRORJLFDOO\ WRJHWKHU 6DYH 5$: 0$7(5,$/6 UHGXFHG SODVWLF YROXPHV 6DYH (1(5*< OHVV HQHUJ\ FRQVXPSWLRQ 6DYH 7528%/( PRUH TXDOLW\ DQG KLJKHU SHUIRUPDQFH JXDUDQWHHG E\ D VROH VXSSOLHU )XOO ,163(&7(' RQOLQH TXDOLW\ FRQWURO VWDQG DORQH