PETpla.net Insider 01+02 / 2015

BOTTLING / FILLING 28 PET planet insider Vol. 16 No. 01+02/15 www.petpla.net Turkish Doganay bottling operation invests in three KHS aseptic lines with integrated Plasmax technology Campet marketing campaign captures positive consumer response On the road to crystal-clear success According to Remzi Doganay (CEO, production manager) who, together with his brother Rafet Doganay (managing board, marketing and sales manager), owns Doganay, the Turkish fruit and vegetable beverage producer located in Adana, Turkey, “Only the very best quality for consumers,” is one of the key aspects of the company’s philosophy. able to meet the growing demand for Limonata bottled in GlasPET (Campet in Turkish) exceptionally well. A third KHS aseptic line, also equipped with an InnoPET Plasmax machine, has already been ordered from KHS and is scheduled to go into operation before the beginning of the 2015 season. This line will enable the company to fill all of the other fruit and vegetable beverages in the company’s range of products into Campet bottles without adding any pre- servatives. Rafet Doganay says, “And this is exactly what we have planned in our next step.” Based on this, we’re expecting enormous growth in sales of all of our products in the future, even in exports.” Rafet Doganay says, “When we heard about the InnoPET Plasmax, we directly contacted KHS and got straight to the point and said that we wanted to buy it. It wasn’t until later that we asked about the price and examined the machine in practical operation.” “In addition to using excellent raw materials and outstanding technical systems, we also make high demands of our distribution partners and our marketing concept,” explains Remzi Doganay. Rafet Doganay adds, “For this reason, we are also regarded as a provider of premium products within Turkey and in the many countries to which we export.” The company just recently caused quite a stir within their own country with a very special television cam- paign that conveyed that the still Limonata lemon soda pop is now available bottled in a particularly high-quality bottle known as GlasPET- which is coated on the inside with pure glass. With this TV campaign, Doganay is the first beverage company in the world to specifically communicate the benefits of KHS Plasmax technol- ogy to consumers. “The response to our advertising message was even more positive than we expected,” says Rafet Doganay. “This is indicated by the tremendous increase in website traffic as well as the number of more than a hundred thousand followers on Facebook and Twitter in the mean- time,” Remzi Doganay adds. “We’ve also registered a significant increase in sales volume since our TV advertis- ing was launched.” With the two new KHS aseptic lines, each equipped with integrated KHS Plasmax technology, Doganay is Doganay offers a wide selection of products today, from Salgam, lemon sauce, lemon juice, grape, apple, and balsamic vinegar, pomegranate syrup, Limonata, up to and including orange juice. Future plans include expanding the range of products signifi- cantly.