PETpla.net Insider 05 / 2015

PET bottles 46 PET planet insider Vol. 16 No. 05/15 www.petpla.net Home + Personal Care Interesting Insights Under the Gliss Kur label, Schwarzkopf is marketing its “Dream Hair – Weightless Oil“ hair care product in a slightly tinted 150ml PET bottle. One particularly striking feature of the bottle is the label at the back which, on the side facing the bottle, incorporates surfaces that intersect to reflect the incoming light like a lens. At the PoS this means that effects emerge that attract the interest of the customer. A colour-matched, screw-on pump dispenser with pro- tective cap and two labels add the necessary finishing touches to the appearance of the pack. www.glisskur.de Hair perfume in PET German drugstore discounter dm’s own-label product “Balea Trend it up“ which targets young and trendy cus- tomers now includes a hair perfume in its range. 100ml of the product, adver- tised with attributes such as “glamor- ous hair perfume” and “bewitching fragrance experience”, is packaged in a slim-line and easy-to handle PET bottle. This transparent bottle is decorated with an all-round shrink sleeve and a pump dispenser ensures straightforward spraying of the con- tents on to the hair. www.dm.de Special cleaner from Sonax Sonax, the German manufac- turer of automobile care products, is offering a special cleaner for removing insect residue from paint, glass, chrome and plastic. The product, called “InsektenStar“, is in signal colours which might almost be described as luminescent. It is sprayed on to the dirty surfaces prior to actually washing the car, partially dissolving the insect residue and softening it so that it can be easily removed in the subsequent wash. A transparent PET bottle with a content of 750ml which is easy to grasp and hold serves as packaging. The prod- uct is extracted from the product via a lockable pump dispenser. www.sonax.com Loyalty generates rewards at L’Oreal As part of a special promo- tion, L’Oreal has been market- ing a shampoo from the Elvital Fibralogy range in a relatively large bottle with a content of 400ml at an attractive price. The bottle, which is advertised as a “Loyalty Pack“, is similar to the 250ml volume bottles and is, despite its size, easy to handle and user-friendly. The slim PET bottle is tinted and sealed by means of a snap-on two-colour hinged lid. Adhesive labels to front and rear convey the information and the words “Loyalty Pack” promote the sales campaign. www.lorealparis.com