PETpla.net Insider 06 / 2015

PET products 40 PET planet insider Vol. 16 No. 06/15 www.petpla.net PET Engineering develops new bottle for Heineken’s Bulgarian beer Zagorka, part of the Heineken Group, is based in Bulgaria and makes a beer that is claimed to be distin- guished by a particular bitterness, aroma and flavour by a recipe that includes the combination of two different types of hops. Its main target market is the 20 to 30-year-old segment. It commissioned PET Engineering to design a package that would strengthen the beer’s on-shelf visual impact and align the 1 and 2l PET bottles to the product’s smaller glass and aluminium containers. PET Engioneering says that the new Zagorka PET bottle gives the brand a “more distinctly masculine” image through a robust shape and the inclusion of two lions on the body of the bottle. The lions are symbolic of Bulgaria. The labels have been deliberately located in the upper part of the container in order to achieve immediate recognition, when the bottles are placed within a range of other brands; the normal practice is to have large labels in the central part or thinner ones in the lower area. The location provides the bottle with an extensive gripping area, which is meant to make it easier to handle. It is also intended to create a physical connection between the brand and the consumer, as well as aligning the PET bottle with the glass and aluminium packages. www.petengineering.com Semo Packaging launches Fresh’Closure recloseable food packaging solution Semo Packaging’s Fresh’Closure system utilises a new mono-material solution and is designed for easy opening and closure of food packs. The com- pany says that Fresh’Closure has been developed in response to what it says are unsatisfactory performance aspects of existing food packaging solutions, including poor user-friendliness; time-consuming opening and closing; inad- equate product preservation; broken films and lost ties. Semo further asserts that a badly-closed product is more at risk from humidity, dirt or mould and will end up as waste, more quickly, and can also present a risk to health, because of food poisoning. The Fresh’Closure film and packaging incorporates a drawstring system and is intended to offer better preservation of products, for longer, as well as easier opening and closing. The product is claimed to enable the packaged contents to retain most of their freshness and nutritional properties, even with repeated use. The Fresh’Closure film has been designed to be 100% recy- clable and reusable and its production process requires less material than current, competitor solu- tions; the company says that this enables reduced CO 2 emissions. Semo Packaging says that this product has also been designed for high on-shelf recognition. www.semoflex.com