PETpla.net Insider 06 / 2015

BOTTLES 47 PET planet insider Vol. 16 No. 06/15 www.petpla.net [email protected] Tel: +90 212 695 50 00 Fax: +90 212 694 97 24 .com Caps & Closures New shape for rinse aid The German drugstore discounter dm is using an unusually shaped bottle for its own brand “Denk mit“. A litre of rinse aid is packaged in a blue-tinged and curved PET bottle. The product is supplemented by a relatively bitter additive which is intended to prevent the contents being swallowed accidentally by small children. For stabilisation purposes the bottle also incorporates horizontal recesses and/or notches. The rinse aid is poured into the dishwasher via a screw-on dispensing closure with push/pull function. The particular shape of the outlet channel makes it easy to adopt a specifically targeted approach to pouring the rinse aid into the rinse aid chamber. www.dm.de/denkmit Soft oil in PET Beiersdorf are marketing 250ml of their new soft oil product with avocado oil in a slightly tinted PET bottle for caring for dry skin. The oil is reported to smooth the skin and protect it from drying out. The slimline bottle is closed with a screw cap and the bottle opening incor- porating a dispensing aid in the form a small hole in the opening of the bottle. The upper edge of the lid is on a slant and features a shiny brand logo. The addition of a transparent self-adhesive label at the front and a colour-matched label at the back makes the pack ready for sale. www.nivea.de Beach look on demand As part of its “Studio Line“ range L’Oréal are marketing a salt spray with a matting action that is intended to give the hair a tousled beach look. On display at the POS is a 150ml pack consisting of a spherical PET bottle with a pump spray. The striking container features a shrink sleeve label that incorporates the instructions for use and the retail information. Despite its unusual shape the con- tainer sits comfortably in the palm of the hand and the product can be dispensed easily. A plastic cap protects the spray pump from dirt and accidental operation. www.lorealparis.de