PETpla.net Insider 06 / 2015

NEWS 8 PET planet insider Vol. 16 No. 06/15 www.petpla.net The plastic closure company committed to your success BERI CAP Technology Research and Development Mould Technology | Global Presence Capping Technology and Know-How Innovation and Flexibility www.bericap.com SPI restructures its marketing and business development group The plastics industry trade association SPI has restructured its marketing group to centralize the branding and messaging of all of its prod- ucts, member services, and event offerings, and has added business development roles to further develop its portfolio of expositions, conferences and meetings. Reflecting the change is the appointment of Brad Williams as vice president of marketing and business development. He will continue to oversee marketing and sales for SPI’s triennial NPE trade show, but will also be responsible for overall SPI marketing and the develop- ment of new SPI offerings. Kristen Petersen is now marketing director and will oversee day to day activities of SPI’s marketing program. Reporting to her will be Angie Tran, now promoted to senior marketing manager for all SPI prop- erties. And Adam Cromark, SPI’s marketing specialist will expand his role of supporting marketing efforts across all SPI properties, expanding SPI’s online, mobile, and social media presence. The restructured marketing group will report to Gene Sanders, senior vice president at SPI. www.npe.org Doehler Multi-Sensory Design for colours In addition to a good taste, the product colour is largely responsible for a product’s success. Consumers associate the colour of a food or beverage with certain taste and product attributes, stirring senses and subconsciously triggering emotions. Based on its broad portfolio of natural colours and colour- ing concentrates, as well as the findings of a consumer study, the company Doehler has developed the so-called Multi-Sensory Design for colours. As part of its in-house consumer research, Doehler investigated the reasons behind consumers’ colour associations in a global study. The study concluded that selecting the right colour supports the product positioning of food and bever- ages in a targeted manner. This makes it possible for producers from the food and beverage industry to find the right, natural colour tone that matches the desired product positioning. The methods developed can be applied to all seg- ments of the food and beverage industry and tailored to meet specific cus- tomer issues, market requirements and applications. www.doehler.com The future in PET preform base lightweighting Smart Base is a new preform base lightweighting technology. Compared to other existing preform base lightweighting systems available in the market, Smart Base is different in the way that the design changes: it involves exclu- sively the outside of the preform tip without changing the standard geometry of the injection core, while obtaining the same weight saving of other compa- rable solutions. In order to implement Smart Base in an existing injection mould, the only part that needs to be changed is the gate pad in the cavity. There is no need for a new injection core or for new gates in the take off plates/cooling tubes. This alone, on top of the weight saving benefits, can significantly reduce the conversion costs. The substitution of a standard gate pad in the cavity with a Smart Base gate pad is also a very fast and simple procedure which has very little impact on production time both during in house testing and during the actual conversion of the entire mould. www.smartbasepreform.com