PETpla.net Insider 09 / 2015

PRODUCTS 45 PET planet insider Vol. 16 No. 09/15 Wellbeing in two glasses The Italian mineral water bottling com- pany Ferrarelle SpA, owner of the Ferrarelle, launched a new mineral water Fonte Essenzi- ale in March 2015. This mineral water is said to have beneficial effects on the hepatobiliary and intestinal systems, the most important of the waters administered at the Terme di Boario for hydropinic treatments. Fonte Essenziale aims to be a natural mineral water particularly suitable to clean the liver, stimulate bowel motility and thus facili- tate proper evacuation. It is a mineral water intended for a selective individual consump- tion, not to the whole family-a product with a proper dosage. In order to feel the beneficial effects two glasses (400ml) are recom- mended, to be taken every day in the morning, preferably at room temperature and before break- fast. For this special position- ing a packaging was needed able to express the core values of the product: the individual consumption at home and the specific functions for the liver and intestine, at the same time, com- municate the fact of belonging to the category of mineral waters as well as the absolute purity and naturalness of the product. The choice was a 1l PET bottle usually tied to the on-the- go consumption. The six pack bottles may allow an individual treatment of 15 days, a period in which the effects on the liver and intestines taking in through the recommended quantity of water, according to research done studies. That is why the design- ers of P.E.T. Engineering began sketching the packaging from the analysis of the context of use, the kitchen and the glass. Both become tools for drinking and a measurement unit for the proper dosage, as reported on the label. The designers were inspired by the simple geometry of tableware glasses coming to an essential and clean shaped packaging, with no decorations, elegant and delicate. The use of a transparent preform, thicker than common preforms of the 1l PET bottles on the market, has allowed obtaining a full gloss and a transparency similar to glass. The material used for premium bottles of the ho.re.ca sector, offering a consistency to the touch that enhances the distinctive- ness of the new Fonte Essenziale. The purity of the material, its flat base, the thin label attached to the lower part of the bottle, enhanced by the creative look & feel of the brand developed by Life Communication, expresses the values and the preciousness of this water of a unique positioning. www.petengineering.com