PETpla.net Insider 09 / 2015

BOTTLES 49 PET planet insider Vol. 16 No. 09/15 www.petpla.net The plastic closure company committed to your success BERI CAP Technology Research and Development Mould Technology | Global Presence Capping Technology and Know-How Innovation and Flexibility www.bericap.com Schweppes fruity in PET In the summer of 2015 Schweppes attempted to stimulate sales of the Fruity Range with a new advertising spot. The face of the advertising campaign was the German entertainer and presenter Anke Engelke. With this product range Schweppes was anxious to make inroads into the “sweet to bittersweet” taste range. The three types sporting the “non-bitter” tag, which are being advertised as ‘lemonade for grown-ups’, are packaged in transparent disposable bottles with a content of 500ml. Sleeve labels and colour-matched screw closures complete with tamper-proof strip round off the appearance of the pack at the PoS. www.schweppes.de/produkte The fresh tea shop The German company AFG GmbH is marketing various speciality teas under licence from “The Fresh Tea Shop”, a supplier of specialist teas set up in 2011. One of these is a herbal tea-based drink available in 500ml packs that uses no sweeteners or artificial flavours. By way of packaging the German company uses a PET bottle the entire surface of which is decorated with a sleeve label. The disposable bottle is tinted brown and features a drinking orifice of adequate size complete with tamper-proof screw closure. www.thefreshteashop.com Little miracles to drink “Organic Little Miracles“ is the name given by the Danish Power Brands Group A/S to its drink which consists of fruit juice, green tea, a hint of ginseng, acai extract and pomegranate and also contains agave syrup as a sweetening agent. The handy, transparent bottle holds 330 ml, is decorated, with the exception of an all- round silvery strip, with a matt printed sleeve label and an opaque screw closure with tamper-proof guarantee and printed across the seal with the words “Drink to your health“. Additional information on the bio-certified drink can be obtained by means of a printed-on QR code. www.drinklittlemiracles.com