PETpla.net Insider 11 / 2015

LABELLING 37 PET planet insider Vol. 16 No. 11/15 www.petpla.net Triple S sleeve for ViO Bio Lemonade The first bio certified lemonade by Coca-Cola entered the German market this year in August. Considering its ecologi- cal benefits the Triple S sleeve was chosen for an organic drink like the ViO Bio Lemonade. The Triple S offers CCE the opportunity to introduce Masterbrand’s market identity into the ViO Bio Lemonade brand at little environmental impact and lower costs. The project on CCE’s ViO Bio 500ml and 1000ml bottles started over a year ago and has now advanced to a point where an entire ViO Bio production line is dedicated to Triple S sleeves. The project was timed to coincide with the launch of the brand in 2015. So far it includes two different flavours: orange and lemon-lime. Sleeves often are a first choice for new products that are introduced to the market as they offer more than enough space for information and promotion as well as a high design potential. The ViO lemonade was certi- fied for containing fruits solely from organic farming. The decoration CCL Label provided for the ViO brand fits in perfectly with the idea of sustain- ability and ecological thinking. The reasons are that the Triple S minimises energy consumption and has a four times smaller carbon foot- print compared to an average shrink sleeve. The advantage is that there is no need for a shrink tunnel or any kind of adhesive to apply it to a bottle. Thanks to its low density, choosing the Super Stretch Sleeve by CCL means less waste and less usage of raw materials. Its superior carbon footprint as well as the reduced fossil fuel usage during manufacture make the Triple S one of the environmen- tally friendliest sleeve solutions. The low density films and lack of adhesives make the separation of materials during recycling an easy and clean process. The LDPE stretch film used is ideal for PET and bottle- to-bottle recycling and even helps make them more efficient. Compared to traditional shrink sleeves there is no ink bleeding during the recycling process. Besides the environmental advan- tages the Super Stretch Sleeve saves material costs up to 50%. Comparing the weight of a Shrink Sleeve with a Triple S, if both are 50μm thin and produced for the same bottle, shows that the latter is about 45% lighter. The Triple S, which was invented at CCL Völkermarkt in Austria, allows application to bottles, which previously could only be labelled with shrink sleeves. The natural elasticity helps to hold the sleeve in place - it’s stretched and then applied to the container. For slightly contoured bottles, this Modified Stretch Sleeve is an alterna- tive to a shrink decoration. The mate- rial of the Triple S can be stretched up to 20%. This means that this sleeve fits containers with variations in diam- eter up to the same percentage of about 20%. This kind of sleeve is convenient for squeezable bottles and carbonised drinks since it expands and contracts with the container. In contrast to other decoration solutions the Triple S pro- vides a tight fit and therefore won’t shift, wrinkle or become loose. Thanks to the fact that stretch sleeves are not heat sensitive they help stabilise and prevent bottle distortions like the “belly drop” that often occurs with hot- filled containers.The ROI is possible within one year depending on the application machinery used. www.cclbeverage.com