PETpla.net Insider 01+02 / 2016

MATERIAL / RECYCLING 11 PET planet insider Vol. 17 No. 01+02/16 www.petpla.net MATERIAL / RECYCLING 11 BERI CAP Technology The plastic closure company committed to your success www.bericap.com Research and Development Mould Technology | Global Presence Capping Technology and Know-How Innovation and Flexibility derly called Henry. Thomson put a stress on the manual operation in order to keep the machine afford- able and easily replicable all over the world. The carefully designed bottle shape ensures the perfect crimping and exact fitting tiles. Henry does just the opposite of a blow moulder – it takes out the air of the bottle and folds it accord- ingly. The tile itself is filled with 200gr of an insulating and light weight mixture of concrete and paper which does not decompose and thus does not produce green- house gases. The colour of the filling can be individually chosen by the costumer and resembles exactly those of ordinary tiles. The tiles are attached on 3-foot wide and 12-foot long rolls and are only rolled out and fixed on the roof when installed. The water The water filling the Agua bottles has its origin in Parque National del Agua in the center of Costa Rica. Due to its geographi- cal location and the rain and cloud forest the water is a resource of abundance. The quality is very high and was recently awarded at the International Termatalia Water and Wellness Convention to be the Best Testing mineral water. The water comes right from the well and is filled directly in the bottles. The filling line fills 10.000 bottles per day. Good story, good marketing Donald Thomson is very care- ful about to communicate the story behind the water brand Agua end-to-end not leaving any unan- swered questions. The key to suc- cess: the supermarket chain Auto Mercado in Costa Rica developed an awareness campaign making sure that costumers are aware about the unique water brand. The costumers appreciate not only the fantastic water which recently won an award but also community and environment serving philosophy behind it. 15.000 bottles are sold per month right now but the project has only started. Due to success- ful marketing the numbers are expected to increase. www.crdc.green