PETpla.net Insider 03 / 2016

PRODUCTS 54 PET planet insider Vol. 17 No. 03/16 www.petpla.net P.E. Labellers and KHS cut plastic and boost flexibility P.E. Labellers states that it prides itself on its responsive- ness to customer needs in the competitive packaging market. A recent example is its collaboration with KHS on a project to reduce the use of plastic in the production of PET bottles and, at the same time, to improve packaging format flexibility and cut production costs. The project, which began in the second quarter of 2014, reached a successful conclusion in Q2 2015, with the pres- entation of a new triblock blowing-labelling-filling and capping machine for PET bottles. The flexibility of the triblock approach means that bottles can be packaged in various shapes and sizes, including traditional cylindrical bottles formats and both regular and irregular designs. They can be finished with ultra-thin labels. The new PE/KHS solution can be used for carbonated bever- ages with up to 7.9g CO 2 /l in 10g/500ml preforms, finished with 19 micron adhesive labels. The companies claim total material saving of up to 35%, compared with other solutions currently available on the market. PE and KHS claim further savings, up to double, when thermal shrink labelling is used with carbonated beverages. The reduced amount of plastic used in the bottle construction also means that bottlers can save on the cost of buying a sleever machine; a P.E. Adhesleeve is already suitable for this sort of application. Additional savings of up to 50% can be achieved through the use of ROSO labels, compared with PET-PVC sleeves. The blowing-labelling-filling-capping triblock solution is also claimed to offer opportunities for lightweighting in the case of still bever- ages, through the use of P.E. Adhesleeve technology applied to thinner plastic labels. The cost of managing the entire triblock, the P.E. labelling machine in particular, is reduced by the use of patented technolo- gies in the Adhesleeve unit. It avoids the risk of glue contamina- tion of the packaged product by dispensing with glue altogether; Adhesleeve has only a cutting cylinder and label application, it does not use hot glue inside the triblock. P.E. says that this helps to minimise running and maintenance costs. www.pelabellers.com Yake Food entering the mineral water market with Changbai Springs In Zhengzhou, a strategic city for the food and beverage sector, located in the central plains of the People’s Republic of China, a conference was held to launch the first brand dedicated to mineral water by Yake Food, well known in the Chinese confectionery industry. Moreno Barel, CEO of PET Engineering, was invited to present the packaging chosen by Yake Food for its Changbai Springs premium brand. “In a market like China,” said Moreno Barel, “the association of a quality product and a container with strong shelf-appeal is the key to a secure and lasting success. Yake Food, after a careful analysis of the competitors, decided to be aside the economic waters on the market, with a current market price of 2 yuan per a half liter bottle, and pro- pose higher quality water at 3 yuan per half liter, in a packaging that materialises and transmits this premium quality. Therefore, from the very first meeting Mr. Chen Hua Sheng, General Man- ager of Yake food, chose 1851, a registered model which has already won many awards.” 1851, presented at Drinktec 2013, was born from the idea of enhancing the PET through a distinctive design and a glass-like finish, thereby highlighting the concepts of elegance, character and refined simplicity while keeping it as affordable, unbreakable and lightweight. PET Engineering normally uses this material in the HO.RE.CA . sector and for all premium products. Yake Food chose 1851 for the natural correspondence between the message that it communicates and the brand strat- egy choice for Changbai Springs water. The three-dimensional decoration recalls the regular shapes and geometrically perfect ice crystals, associated with the idea of purity, which is the key message Yake Food wishes to communicate. Changbai Spring aims to be “the water that starts the day”. The registered design of 1851 has won a number of awards, including the prestigious Oscar dell’Imballaggio 2015 for Qual- ity Design and the World Star Award. www.petengineering.com