PETpla.net Insider 04 / 2016

BEVERAGE INGREDIENTS 13 PET planet insider Vol. 17 No. 04/16 www.petpla.net juice, they have a significantly higher juice content than classical lemon- ades and thus satisfy the trend for premium lemonades. Without adding flavours, colours or additives such as acidifiers, the company’s fermented beverages comply with the trend for clean label products. WFSI is offering different flavours, for example, lime with ginger. The concept “Modern Refresher” that focuses on a “lighter” taste provides another approach. A refined, light taste profile and fewer calories is an especially tasty form of refreshment. The spectrum of refreshing fermented beverages is rounded off by “Brewer’s Lemonades”, which are varieties with a malty flavour. The beer and wine market When it comes to alcoholic bever- ages, there is a clear trend toward “less is more”. WFSI has therefore put together a team of experts for beer- mix drinks in order to take account of the high international importance of this product group, currently the non-alcoholic variants in particular, including fruity beer mixes with lemon and pink grapefruit flavours as well as a non-alcoholic “pink option” of a wine mix drink from the “Prickling Cooler” range. While the consumption of tradi- tional beer continues to decline in Europe, beer-mix beverages and flavoured variants, for instance, are continuing to see increasing demand. In the traditional beer-country Ger- many for instance, non-alcoholic beer-mix drinks are particularly popular, with sales in this category increasing by 43% between Janu- ary and August 2015, according to Nielsen. Beer-mix drinks with- out alcohol are currently the major driving force for growth and have achieved a share of almost 16% of the overall beer market. WFSI’s beer- mix concept “wild herbs” is said to be enjoyed by a male target group, providing herbal nuances familiar from herbal liqueurs. In contrast, the “Lemon+X” variant with a 3% juice content, a combination of lemon and juniper, is reminiscent of a gin and tonic. WFSI’s product range also includes concepts that refine the typi- cal beer taste with cocktail flavours such as margarita or caipirinha. In addition, non-alcoholic variants are providing an enormous driving force to the beer-mix market. On the one hand, they accommodate the tastes of a broad target group, includ- ing those who do not drink alcohol; on the other hand, they are suitable for numerous consumption situations. The WFSI product range includes classics such as lemon shandy and through fusion concepts. WFSI experts estimate that products containing no alcohol are set to become even more popular in the coming years. When it comes to the wine seg- ment, WFSI sees an increasing demand also for wine-based bever- age variants with less alcohol, if any at all. The “Prickling Cooler” concept is available as both an alcoholic and a non-alcoholic product. With this new development, the company appeals to those who like traditional wine-based beverages and lifestyle drinks, and is offering an attractive alternative to tra- ditional wines and wine spritzers. www.wildflavors.com