PETpla.net Insider 04 / 2016

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Bunsenstr. 14 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Wolfgang von Schröter Anthony Withers WikiPETia.info Doris Fischer doris.fischer@hbmedia.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Johann Lange-Brock lange-brock@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 FRANCE, ITALY, UK Elisabeth Maria Köpke phone: +49 6201-878925 fax: +49 6201-878926 koepke@hbmedia.net LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann | www.exprim.de READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet insider Vol. 17 No. 04/16 www.petpla.net Dear friends of PETplanet insider, For you as a PET expert, this will come as no surprise: we can all see what is in the bottle from the outside. The drinks designers from Wild und Döhler are now heralding the “clear look” as the coming trend (see our Special Beverage and Ingredients section pages 10). In addition to a comprehensive description of the product (transparency about the ingredients), they are now also aiming for visual transparency: clear labels are “in”. What the consumer then sees should be a product that looks as good as it can be. The colour must be right and all this using ingredients without “E numbers”. Not only that, it also has to be healthy, according to the drink designers. Apart from vitamins, the consumer associates healthiness particularly with sugar-free products. Some five years ago, stevia was thought to be the ideal alternative to sugar, but unfortunately it had a somewhat bitter taste, so drinks manufacturers only partially replaced the sugar content with stevia. Euromonitor is now reporting that there is a version of stevia available that no longer has the bitter aftertaste, so that sweet tasting drinks without sugar are possible. In short, customers want clear, pleasing products, great colours, no E-numbers, if sweet then with stevia, and of natural origin, please. To this end, Givaudan is bringing out a global collection of citrus flavours whilst Firmenich is proclaiming coconut as the flavour of the year 2016. The culmination of this heady upward spiral however, may be the Uvo drinkable sun protection with orange peach flavour. In the 500 th anniversary year of the German Beer Purity Law it sounds almost trivial to bring up the trend towards flavoured beer. According to Mintel, 27% of all new beer launches in the USA were flavoured. Cheers to that! The simplest and most popular product in the PET bottle is surely water. Water as an essential staple food is a sometimes neglected factor in the industry and often simply taken as a given. The residents of Flint in Michigan were forced to accept that for nearly two years the water coming out of their pipes was polluted (see p 18). For a few weeks now, the enormous quantity of over 300,000 PET bottles containing drinking water has been entering the city on a daily basis. Consumers are actually educated to return the bottles after use for recycling, and ideas for new recycling projects are being realised. This is a start! Yours Alexander Büchler