PETpla.net Insider 04 / 2016

BOTTLES 41 PET planet insider Vol. 17 No. 04/16 www.petpla.net PET bottles Beverage + Liquid Food Children’s drink with give-away Many manufacturers acquire licences to use famous names, films or figures to make their own products more interesting and create desire among the intended target group. Suitable give-aways that are enclosed with the product support sales suc- cess. One new opportunity for this are the illustrated and specially shaped PET bottles in “Hello Kitty” or “Cars” design by the Polish drinks company Magic Brands. The sleeve labels on both bottles have a window behind which there is a 3D sticker as a give-away in a flat- tened area of the bottle. By tipping or holding the bottle at an angle different motifs become visible on the sticker. The sleeve label can be opened with scissors at this point and the sticker can be removed. It is not possible to remove the sticker without destroying the label. The bottle with 350ml content is closed with a two-tone screw on drinks lid with a tamper evident band and reclosure system. www.magic-brands.com/en Carbonated fruit to go The German drinks manufacturer Franken Brunnen sells its “fruit to go” soft drink in a number of varieties, some with and some without carbon dioxide, in transparent PET bottles with 500ml content. The carbonated peach ver- sion is shown in the picture. The bottle is shaped so that it easy to grip and has imprints on it. The bottle is labelled with a partially transparent plastic label, it is closed with a screw on lid colour coordinated to the variety with a tamper evident band. www.frankenbrunnen.de