PETpla.net Insider 05 / 2016

TRADE SHOW PREVIEW 33 Compared to other developing markets, the penetration level of soft drinks is still low in India. However, this offers a huge future potential for the beverage market. The sales volume of soft drinks is expected to rise with a growth rate of 95.1% from 11,755 million litres in 2013 up to 22,937 million litres in 2018. During this period, sales volume of soft drinks is forecast to increase by 19% annually. Increasing demand for healthy and hygienic products is expected to fuel the growth of the soft drink sector. Increasing penetration in rural areas will also contribute to significant sales increments. Sales volume of alcoholic drinks and beer in India In litres mn 2013 2017 Growth rate 2013-2017 Alcoholic drinks 3,847 5,152 33.9% Beer 1,837 2,599 41.5% Source: Euromonitor International 2014, VDMA India is one of the largest markets for alcoholic beverages in the world and the third largest in Asia, after China and Japan. Although its market has been dominated by rum and whiskey for a long time, beer is becoming increasingly popular – among the younger, affluent population in particular. The sales volume of beer amounted to 1,837 million litres in 2013; the annual growth rate is forecast to reach 9% by 2018. Sales volume of drinking milk products in India In 1,000 tons 2013 2018 Growth rate 2013-2018 Dairy products 14,457 18,479 27.8% Source: Euromonitor International 2014, VDMA Milk production in India is the highest in the world; 37% of the market is for processed product. Within the next few years the demand for packaged milk and milk products is expected to increase as the growing health-conscious middle class consumer segment turns towards the western way of life and demands more and more processed and packaged food in modern supermarkets. The availability of fresh/pasteurised and long life/UHT milk is increasing all across the country. Event Building on the momentum of the strong forecast on beverage and food processing industry in India, the dti (drink technology India) and PackTech India (International Packag- ing Technology Exhibition) exhibitions will be taking place at the Bombay Convention & Exhibition Centre in Mumbai between 15 th and 17 th December 2016. The trade fair duo, which will be held together for the fourth time, unite the inter- ests of three industries under one roof: Beverages, Food and Packaging. The exhibition attracts international visitors and exhibitors from all relevant segments of the beverage, food and packaging industries and offers the Indian industry a good opportunity to learn about the latest technological developments, both domestically and around the world. www.drinktechnology-india.com PH. +39 0376 389311 MAIL: pelabellers@pelabellers.it WEB: www.pelabellers.com MORE INFORMATION N E W S L E E V E A P P L I C A T O R CHOOSE THE SPECIALIST APPLICATIONS THEBESTSOLUTION TOSUIT YOURNEEDS