PETpla.net Insider 10 / 2016

MOULD MAKING 20 PET planet Insider Vol. 17 No. 10/16 www.petpla.net SPONSORS The China Road Show New manufacturing locations abroad The vision of 25% exports By Kay Barton August 6, 2016, Guangdong Yizumi Precision Machinery Co., Ltd. We met: Mrs Karen Yu, Overseas Marketing Director Mr James Zhang, Director & Deputy General Manager Mrs Maggie Chen, Sales Assistant When PETplanet Insider interviewed Yizumi Precision Machinery Co., Ltd., a mechanical engineering company from Foshan during Chinaplas 2015, we learned about the company’s journey from foundation to the present day. The report was published in issue 09/15. On our return to the country as part of the China Road Show, I was able to find out more about its development and history, “live” and “on location”. Yizumi is made up of six divisions: Injection Machinery, Die Casting Machinery, Rubber Injection Machin- ery, High Speed Packaging, Robotic Automation and Moulds. It maintains four factories in the local region, including one acquired through the takeover of a mould maker. Its manu- facturing facilities and headquarters at Gaoli in Shunde, Foshan, include an extensive range of park and sports facilities for the employees, and extend to an area of almost 7,500m 2 . As I later found out, ensuring that the employees are involved and happy is one of the company’s top priorities, which is why it invests a lot in its staff leisure and recreational facilities. In addition to the administration and development departments, the location is home to the construction of die casting, rubber injection and pack- aging machines, as well as moulds. It is here that I met with Overseas Mar- keting Director Karen Yu and Maggie Chen, Sales Assistant, and found out more about the corporate strategy. Since my last meeting and interview, the company has been listed on the stock exchange. Yu showed me around the individual divisions. In the packaging machines division, I came across systems from the PET-A2 series, which we reported on previ- ously. “We have defined some clear goals for the end of 2018. We want to maintain an average annual growth rate of 20% within China,” Yu says. “We are one of the top three compa- nies in the Chinese market with our injection machines, and in the top two for die casting and rubber injec- tion machines.” Yizumi is focusing strongly on its international business. It is seeking to drive exports to the level of 25% of its business and it is planning to build additional manu- Set in stone: Karen Yu with Kay Barton at Yizumi’s company entrance