PETpla.net Insider 10 / 2016

BOTTLE MAKING 24 PET planet Insider Vol. 17 No. 10/16 www.petpla.net Designing a glass-like bottle for spring water From glass to PET Sedona Bottling traditionally marketed their artesian spring water in glass bottles but were keen to create a family of lightweight PET bottles, proposed to meet demand from the event, hotel and leisure sector. Working with Amcor Rigid Plastics, the intention was to create a PET bottle that still looked like glass. Purely Sedona originates from a registered and protected artesian spring in the Oak Creek Canyon in Sedona, Arizona, USA. Oak Creek Canyon is a sacred river gorge that runs along the Mogollon Rim in north- ern Arizona. The water that emerges from the canyon is naturally purified, yet retains minerals and electrolytes, according to the bottling company. The water’s natural filtration process eliminates contaminants while retain- ing key minerals that deliver better flavour and nutritional benefits. Oak Creek Canyon water also has a natu- ral pH of 8. The premium spring water has already been offered in glass but the company intended to undertake a re-branding of an existing stock PET bottle. The ScorCreative design team, the award-winning structural design studio co-located at Amcor Rigid Plastics, worked closely with Sedona Bottling to meet its branding require- ments while also satisfying engineer- ing demands surrounding the base, shoulder, and also stacking issues. ScorCreative focused on a medici- nal style design to showcase the purity and healing properties that are said to be derived from the spring water, according to Rick Rangler, senior design lead for ScorCreative at Amcor. The novel retro design is tall and sleek and similar to a Boston round style bottle. The glass-like con- tainer incorporates a 28mm black clo- sure to convey the look of an old-time pharmacy tonic bottle. The product development cycle was compressed with both parties opting for an intense one-day design session at Amcor headquarters. Amcor’s dedicated team of industrial designers and packaging engineers worked closely with the customer, presenting initial concepts and then providing rapid-fire response for mul- tiple design iterations that culminated in a final design at day’s end. The PET bottles are available in 500ml and 1l proprietary bottles. Addi- tional package sizes including 12oz and 1.5l PET bottles are also being examined. www.purelysedona.com www.amcor.com