PETpla.net Insider 11 / 2016

PACKAGING 31 PET planet Insider Vol. 17 No. 11/16 www.petpla.net During BrauBeviale 2016, Italian company OCME will present its secondary packaging solution Packetto which is achieved by OCME’s Vega Shrinkwrapper. Born out of the fierce competition in the beverage industry, this solution is intended to allow customers to improve the aesthetics of their shrinkwrapped packs, raising the impact for the final consumer. The Packetto shrinkwrapping solution has the same characteristics as a traditional shrinkwrapped pack, except that it has been improved by small changes giving a greater impact. Thanks to the application of tiny dots of glue on the bottles onto which the film is applied, the pack does not wrinkle but is said to remain perfectly formed. Ocme claims that Packetto offers not only an upgrade of the brand image by increasing the area for branding artwork but thanks to the method of fixing the film, the amount of film can be reduced by up to 30%. The solution comes in three different options: Smart Packetto is said to offer wrinkle-free packs whilst saving on film and increasing the print area for branding artwork and the pack aesthetics. During the shrinking process, the film remains in position, to allow the pack to be perfectly formed. The unique feature of Eco Packetto is the comfort carry handle which runs right around the pack, adding strength to it. Packetto Eco also uses very thin but solid film (down to 25μm). Thanks to this con- cept, the amount of film used is also reduced by up to 30%. With a “sharing-friendly” design, Party Packetto allows the final cus- tomer to chill their cans or bottles, making parties indoors or out that much more enjoyable. This con- cept is intended to allow the pack to become a marketing support for multi-brand promotions and mer- chandising. www.ocme.it One of OCME’s customers, Coca-Cola Oricola (part of the Hellenic Bottling Company) has integrated the module into their Vega shrinkwrapper. Shrink-wrapping to improve on-shelf impact of bundles Wrinkle-free wrapped