PETpla.net Insider 12 / 2016

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Bunsenstr. 14 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 [email protected] EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Anthony Withers WikiPETia.info Doris Fischer [email protected] MEDIA CONSULTANTS Martina Hirschmann [email protected] Johann Lange-Brock [email protected] phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann | www.exprim.de READER SERVICES Till Kretner [email protected] PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet Insider Vol. 17 No. 12/16 www.petpla.net Dear friends of PETplanet Insider, CAN KILLER The PET bottle competes with the glass bottle and drinks can. The bigger the container the higher the proportion of PET. In the domain of 2 litre con- tainers, for example, PET totally rules the roost. With smaller containers, glass and cans are also used depending on local market conditions. Every so often, there were also attempts to introduce PET for smaller packaging sizes. In the water sector, this proved wholly successful, but for soft drinks, success was much more limited. There are two main reasons for this: the first is emotional. When I am out and about, I drink single-serve. By contrast, metal or glass packag- ing feels cold and thus refreshing. The second reason is technological. The smaller the container, the greater the ratio of surface to volume and the quicker the CO 2 escapes with PET. There are also “political” reasons: in some countries the lobbying for glass or reusable containers is so strong that PET loses out. In India, Coca Cola has now taken the plunge and introduced the 250ml PET coke bottle on a large scale. Emotionally, CC is counting on the light packaging being seen as a life-style choice; technologically, they are coun- teracting the loss of CO 2 with the internal coating of Plasmax by KHS. It will be interesting to see how the Indian consumer reacts to the small PET bottle, as traditionally the reusable glass bottle is very cheap and popular. Meanwhile, the can is also competing for the favour of consumers. There is probably no market in the world more difficult to introduce such a product. But then I recall something that Prof Dr Johann Grabenweger, Chief Executive Manager for Sales and Service KHS said to me in an inter- view: “If the project is successful in India, it will be successful anywhere in the world.“ And I can only agree with this. Yours, Alexander Büchler