PETpla.net Insider 01+02 / 2017

37 PRODUCTS PET planet Insider Vol. 18 Abbey Well Spring Water launches new look ‘twist’ bottle and label for recycling ease Coca-Cola European Partners (CCEP) has launched a new ‘twist’ bottle format and label for its Abbey Well Spring Water, designed to be more environmentally friendly and encourage consumers to recycle more.The innovation from British designers was enabled following a £14m investment at CCEP’s bottling facility in Morpeth, Northumberland. The bottle is claimed to require less energy to make, transport and recycle. The new design uses up to 32% less plastic than in the previous bottle design, depending on the bottle size. As well as the bottle itself being more environmentally friendly, it also encourages consumers to recycle, featuring a new label with the wording ‘Recycle Me’ on the outside of the bottle and a prompt to ‘Peel Me Here!’ The reverse side features further information about the brand and the new lightweight bottle including the percentage of less plastic used vs the pre- vious bottle and a ‘Recycle It!’ call to action image. To guide consumers on twisting their bot- tles for ease of recycling after use the plastic bottle features arrow contouring in two different directions as part of the design. The new bottle is 100% recyclable, aligned with CCEP’s initiative to minimise the environmental impacts of its operations. Bottled water recycling is becoming increasingly important, with the category growing rapidly, according to a Nielsen study. The new bottle will be introduced for Abbey Well Still 500ml, 750ml Sports Cap, 250ml Sports Cap and Sparkling 500ml. CCEP’s Morpeth site is the only source of Abbey Well Spring Water, and the only Coca-Cola water site in Great Britain. The water is bottled at source from a natural spring in Morpeth, with each drop having been filtered through water bearing white sandstone for at least 3,000 years. www.cokecce.co.uk