PETpla.net Insider 03 / 2017

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Bunsenstr. 14 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Anthony Withers WikiPETia.info petplanet@hbmedia.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Johann Lange-Brock lange-brock@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur Matthias Gaumann | www.exprim.de READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet Insider Vol. 18 No. 03/17 www.petpla.net Dear readers, Editour across Southeast Asia Edi-on-tour is off again, this year in South East Asia. First stop: Indo- nesia. Or to be more precise, we’re only visiting the greater Jakarta area in three stops, Bogor, Bandung and Jakarta. Just one sixth of the entire Indonesian population lives here, but it’s where a whopping 40% of packaged drinks are consumed. The per capita consumption amounts to under 70 litres per year within this region, meaning the fourth most populated country in the world has an enormous market potential, both in central zones, as well as increasing potential in more rural areas, as the population’s wealth also increases. However, sales remained stagnant last year and increases in elec- tricity and fuel prices meant consumers were cautious. There were some sources indicating signs of growth, yet these were probably referring to turnover, rather than actual sales volumes. All market play- ers have either increased their prices or reduced what they’re offering for the same price. The country is very price-sensitive: drinks on supermarket shelves priced at under 3,000 Indonesian rupees (IDR), equal to around EUR 0.20, are seen as reasonably priced. Those priced up to IDR 6,000 are seen as acceptable, whilst anything above is a pure luxury. I’m intrigued to find out how it’s possible to keep selling PET pack- aging, with a cap, label and contents, for 20 cents in the long-term. I was amazed to learn that manufacturers rely on high-tech, automated equipment to achieve prices within this range, in a country where manpower is available at such a low cost. And so, in somewhat disor- ganised country, I’ve seen some of the most modern factories in the world. I hope you’re looking forward to my reports from the tour in the forthcoming issues.* Yours, Alexander Büchler *Find the tour blog at www.petpla.net/drinktectour.php