PETpla.net Insider 04 / 2017

BEVERAGE INGREDIENTS PET planet Insider Vol. 18 No. 04/17 www.petpla.net 54 This year’s beverage trends will be dominated by naturalness, nutritional value and new taste experiences On-trend beverage compositions During the upcoming months, the major food trends of nutritional excellence and naturalness will undergo further development. Consumers are increasingly looking for products with extraor- dinary, multi-sensory experiences, as well as for foods and drinks that provide naturalness and support a healthy lifestyle. The producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food and beverage industry, Doehler is tracking, developing and playing with these trends on a global scale. Almost homemade Craft beers, craft beer mixes, craft sodas - born out of the American brewing industry, the trend for “craft” products has spread into various beverage sectors around the world. Consumers are drawn to craft prod- ucts because they offer an attractive blend of authenticity, premium natural ingredients and production meth- ods that seem almost homemade. Over and above this, “craft” repre- sents something extra. Craft beer, for instance, is far more than just a special type of beer: it is a way of life, and a stance taken by brewers who want to distance themselves from the mainstream. Doehler has developed a range of new concepts for the craft brewing and non-alcoholic beverage industries. These include “double brew” beer mixes and craft colas and lemonades made with specially selected spices and premium fruit juices that deliver a glass of pure, “homemade” tradition. In addition, Doehler has responded to this trend by offering a variety of solutions for unique craft beers. Its sour wort and wort concentrates, for instance, are intended to facilitate the production of premium beers and beer specialities with distinct and authentic taste pro- files – available with or without gluten. Simple and tasty This desire for authenticity and tradition is also reflected in today’s booming organic movement. The younger generation in particular is keen to buy products with organic provenance as this fits well with their healthy and sustainable lifestyle ideals. But for manufacturers, it is no longer enough to offer something as simple as cloudy organic apple juice. Consumers want variety and choice. “Organic superfruit”, “organic herb soda” and “organic still juice drinks” for children are just a selection of concepts developed by Doehler who offers a portfolio of organic fruit and vegetable ingredients. From NFC juices and juice concentrates to purees made from traditional as well as exotic fruits, Doehler’s organic spectrum allows the creation of new taste experiences with a huge “plus” on health. Consumer demand for all things authentic and pure is the main reason why NFC juices are more success- ful now than they have ever been before. Doehler is capturing this trend by developing solutions with pre- mium quality NFC ingredients such as juices, nectars, smoothies and fruit splashes that not only impress thanks to their outstanding, naturally fresh tastes, but also provide inspiration for healthy, on-trend product position- ings. Hall 3 - Booth F07