PETpla.net Insider 05 / 2017

BOTTLE MAKING 32 PET planet Insider Vol. 18 No. 05/17 www.petpla.net Using tattoo design as a promotional tool for Papua New Guinean bottle “Starting from sketch” The distinctive feature of SMI’s bottle design for Paradise Food in Papua New Guinea (PNG) is its beautiful stylised decoration, which covers a large part of the container. Starting from an existing design and drawing on PNG’s tradition of tattooing, SMI designers and the customer worked together to create a custom version of beverage containers for Paradise Food’s “Tru Tru Wara” brand. When SMI’s designers and Para- dise Food began working on new 0.5l and 1l containers for Paradise’s Tru Tru Wara brand, an important objec- tive identified early in the process was that it should be easily recognisable on the supermarket shelf. The team decided to go right back to basics and start from the original bottle sketch. The decoration, which is based on traditional PNG culture, looks almost like a real tattoo on the upper part of the bottle. This project was a major challenge for SMI designers – the complex decoration work especially. It is wrapped around the entire surface of the bottle, which made it neces- sary to perfectly align both ends of the tattoo. SMI was able to realise the design within the mould; its technical department designed the bottle and then manufactured the mould for the blow moulding machine. The creation of a PET bottle After a thorough analysis of clients’ needs and requests, SMI designers usually develop one or more ideas for the container and produce three-dimen- sional simulations of it, to present to the customer. These virtual prototypes vary in appearance, shape, size, exter- nal appeal, etc., and provide different visual interpretations of the parameters specified by the client during the project development process. As well as the restrictions imposed by the product to be bottled (soft drinks, water, oils, foods, detergents, cosmetics, etc.), SMI’s designers must also take into account the technical specifications of the pre- form to be blown, the characteristics of the production line, and so on. After the preliminary stages the bottle design then moves on to the The “Tru Tru Wara” brand from Para- dise Food, Papua New Guinea, comes with a 360° tattoo design. The bottle designing team mastered the challenge of the 360° decoration where the starting and the final points of the “tattoo” have to coincide perfectly.