PETpla.net Insider 05 / 2017

PET planet Insider Vol. 18 No. 05/17 www.petpla.net 46 PET bottles Beverage + Liquid Food Fruit 2 go in bright green The German drinks’ manufacturer Franken Brunnen is expanding its Fruit 2 go product range (with or without carbonic acid) to produce new and different taste varieties that stand out by their colour. Fruit combinations such as grapefruit, raspberry, mar- acuja and lime or lime and pineapple sound a little unusual and might well arouse the consumer’s curiosity and tempt them into buying. In the picture, you can see the lime and pineap- ple combination in a waisted 750ml bottle. The product is classed as a soft drink with around 10% fruit con- tent. The bottle is stabilised through a number of elongated embossments extending across the label area. A screw top with tamper-proof strip and sleeve label completes the colourful picture. www.frankenbrunnen.de Hohes C (High C) plus antioxidants Eckes-Granini has high hopes for its two new juice creations with extra functions that are being advertised with the slogan “Immer im Plus” (“Always on the plus side”). One product is a 100% juice made from the aronia grape and strawberries, including antioxidants, while the other is an orange maracuja- kaki juice with added Vitamin D. “Sat- isfaction or your money back” is the advertising slogan on the product in the picture. The benefits of the drink for active cell protection and the fact that it is made with no added sugar makes the product interesting for the consumer. This is a stand-out juice product which has an eye-catching mat red sleeve label stretched across a recognisable, brand typical and deposit-free bottle. The label explains the benefits to be derived from the juice and how people can be reimbursed if dissatisfied with the product. www.hohesc.de Aldi South’s Super Fruit The range of South Aldi’s spe- cially installed refrigerated shelves for high quality, more unusual consumer products is being further extended. The latest line in 100% fruit juices as part of the “rio d’oro” brand is the so- called “Super Fruit” juice with a new fruit combination. According to the manufacturer, the pineapple, apple, guava and baobab fruit juice has spe- cial qualities. All the constituent juices are carefully treated and pasteurised only for a short time. The juice comes in a clear, deposit-free 750ml bottle with a narrow neck which should be shaken before opening. The screw top and tamper-proof strip complete the whole packaging. www.aldi.de Relaunch of “Late harvest” Valensina has rede- signed and streamlined the packaging of its smooth fruit juices from the “Late harvest” prod- uct range. “Late harvest” is particularly renowned both for the harvesting of its perfectly matured fruit, which is freshly pressed, gently pas- teurised and constantly chilled, and its taste. In order to avoid confusion with other “non-refriger- ated” Valensina fruit juices, the shape of the 750ml bottle has been altered and now resembles the embossed Valensina bottle of its chilled sibling brand. The freshness seal has also been designed in the shape of a leaf imprinted with the words “contains 100% fruit”. The label showing stylised sun rays will remind the customer of the time it takes for the fruit to fully mature in the sun. www.valensina.de