PETpla.net Insider 09 / 2017

83 PRODUCTS PET planet Insider Vol. 18 No. 09/17 www.petpla.net Shoe care for Adidas Originals in rPET A new shoe care range has been launched by the brand Adidas Originals in collaboration with Gizeh PET: the plastic packaging specialist developed two new PET containers featuring a high-end design for the new range. The target group: sneakerheads. The development work on the two bottles focused on the quest to create a high-end design that was consistent with the brand’s image. “The product’s target group is very urban, trend-focused and fashion-conscious”, said Daniel Rüth, Head of the PET Division at Gizeh. “As a result, the containers had to meet high standards in terms of appearance and function.” The clear and streamlined design of the two bottles is a real eye-catcher. The semi-transparent brown colour creates a medicinal look that adds an additional element to the high-end design. The corporate philosophy of the customer, BNS Bergal, attaches par- ticular importance to environmentally friendly packaging. Consequently, both containers consist of 100% rPET. Gizeh PET is producing a 100ml and a 200ml container for the Adidas Originals shoe care range. The 100ml bottle contains “Suede Liquid”, a product used to treat suede shoes, and features an integrated sponge applicator. The cap is attached to the bottle using a blow-moulded clip mecha- nism. This posed the challenge of designing a reliably secure clip mechanism, in spite of the produc- tion tolerances of the cap, that was also user-friendly in terms of how easy it was to open and close again. The crimped 200ml con- tainer holds a waterproofing spray and features a pump element covered with a cap. The pump element is fixed using a snap-on mechanism, i.e. is slid over a clip mechanism and clicks into place. Once again, the clip mechanism had to be designed so as to ensure that the combination of the bottle and the cap would be completely sealed while ensuring that putting the cap on the container would not require too much force and that the pump could not end up coming off the container during use. The new care products in the Gizeh PET bottles were unveiled in July 2017 and have been exclusively available in sneaker stores stocking Adidas Originals ever since. The care products are produced by BNS Bergal, a company in the Werner & Mertz Group, which also includes the Erdal and Frosch brands, among others. Gizeh PET has already been working withWerner &Mertz for some time now. The company developed containers for the market launch of the cosmetics range “Frosch reine Pflege” and the designer washing-up liquid range “Frosch Aloe Vera”. www.gizeh-pet.de