PETpla.net Insider 10 / 2017

EDITOUR PET planet Insider Vol. 18 No. 10/17 www.petpla.net 15 an estimated 13,000km road network, only around 1,700km are paved; much is still accomplished on foot as private cars are rare. The drinking water and sewage system tends to be classified as poor and leads time and again to widespread malaria infec- tions. However, the strong economic growth shows a notable rise in the consumer behaviour of the population, especially for sophisticated products that go beyond the basic necessities, e.g. beauty and personal care prod- ucts. There is also a great demand for packaged drinks and foods. Get in touch with… PET & local trends Thailand Just as colourful and vibrant as Thailand itself is its drinks industry. Soft drinks are available in almost innumerable creative flavour varia- tions and bottle designs and these vie for supremacy on the drinks shelves with eye-catching labels. By taking a little time and working through the various supermarkets, a conclusive trend can be identified here towards smaller bottle volumes, non-carbon- ised (functional) drinks and waters. And it is expected that this sector will continue to grow, also from the side of the big brands, who are penetrating the market with new ideas and varie- ties. In this way, classic CSDs are being replaced by alternatives. For some time now, the govern- ment has been increasingly promoting the consumption of healthier, sugar- free foods and is trying in various cam- paigns to explain to the population the possible consequences of excessive sugar consumption – with success. Also, a sugar tax is to be introduced this autumn, which will in a six-year, multi-stage process encourage drinks producers to reduce successively the sugar and sweetener content of their products. In order to give manufactur- ers the necessary time to carry out conversion, the first two-year stage is to have only a comparatively moder- ate impact; after this however, taxation will become increasingly uncomfort- able if limit values recommended by the WHO are exceeded. For many, this is a reason to expand and to find new drinks options. Many of these heathier drinks, in particular with complex ingredients like vitamin sup- plements or interesting new flavour varieties, are directed consciously by price towards the more prosperous consumers. Besides adherence to sugar limit values, the drinks indus- try is expanding its existing portfolio to include ambitious, sophisticated products so as to tap into an additional keen consumer group as a reaction to Thailand’s recently slowed economic growth and possible sales slump for cheaper drinks because of restricted purchasing power in the low income sector. Aseptic filling plays a crucial role here for many products, even for example for RTD teas, and long ago Your recycling needs. Our grinding solutions. +49 2154-94390 info@triaplastics.de triaplastics.de Hall B3 Booth 3118