PETpla.net Insider 10 / 2017

LABELLING PET planet Insider Vol. 18 No. 10/17 www.petpla.net 35 Direct digital printing – individualisation and flexibility Besides classic labels, printing using the direct digital print (DDP) procedure is also showing promising growth forecasts. The advantages are obvious: the time to market for new designs is greatly reduced by the flexible printing process. Quick con- versions are possible to sea- sonal, regional or individual promotions – design changes are implemented within the DDP procedure without stop- ping the printing process. In theory, each bottle can be printed individually. By print- ing directly onto the container, no further labelling or adhe- sive material is required, sim- plifying the recycling process and reducing landfill volume. The customer can choose freely whether to print on just part of the bottle or also on areas that cannot be reached using conventional labels, or selectively to embossed structures. Even individually printed seals can become part of the overall design. In addition, different container shapes and materials can be digitally printed easily. ChemTrend.com GAME CHANGER. Tandem play for the win. Match point for Lusin® and Ultra Purge™! Lusin® and Ultra Purge™ is your winning duo for higher efficiency in the thermoplastics industry. Our best of three: Purging compounds , release agents and mold maintenance products – for a better performance. Beat production challenges and contact us today! FAKUMA 2017 Visit us in Hall B4, Booth 4309 In contrast to traditional labels, direct printing can be selectively applied to grooved and relief structures. The bottles shown have been printed on a Krones DecoType Select during Drinktec.