PETpla.net Insider 01+02 / 2018

CAPS & CLOSURES 32 PET planet Insider Vol. 19 No. 01+02/18 www.petpla.net Dispensing caps enable consumers to mix drinks on the go Shaking the market The main characteristic associated with the dosing cap is the separate storage of dry or liquid supplements from the water, allowing the ingredients to form a vitamin or energy drink, even a medicinal drink, when the supplement is released from the bottle. The demand for simple and convenient ready-to-go products is increasing, particularly where it concerns food, sports drinks and vitamin products. A novel cap design is enabling consumers to mix their own drink – on demand. The Incap is claimed to be an easy-to-use dosing cap that fits on any standard bottle, and adds another benefit to the beverage producers equation: maximum freedom of prod- uct design, along with additive options that can be tailored to individual con- sumer requirements. Catering to an emerging trend for beverages enriched with vitamins, min- erals or probiotics, dry or liquid addi- tives are stored in a separate chamber within the cap, eliminating the need for preservatives and extending the shelf life of the drink itself. The user simply twists the cap to release the additive, triggering the mixing process when the product is ready for consumption. “A beverage is so much more interesting if consumers can pre- pare their very own, special drink,” Co-Owner and European Director of Incap, Axel Hauck, commented. “Con- sumers using our product feel that they are contributing to their health and wellbeing. They also regard this cap as a fun novelty item, as they allow them to add the ingredients themselves and watch them dissolve in their beverage.” The cap offers bev- erage manufacturers a host of new product and growth opportunities, he explained. Liquid or granule additives can be stored within it, and these can be mixed with cool, hot, still or car- bonised bottled beverages. Because the bottom of the cap is hermetically sealed, it can be sold alongside the beverage or as a standalone refill product. “Athletes can conveniently carry their additives in their gym bags, children can mix in apple or orange flavours while travelling – there is no end to the creative potential of this innovative product,” he added. On the basis of end use, the dosing caps market is segmented into beverages, food, healthcare, cosmet- ics & toiletries, and chemistry. Dosing caps – market data According to Transparency Market Research, the market research and business intelligence company, the global dosing caps market is expected to witness a significant CAGR (com- pound annual growth rate) over the period 2016-2024. APAC dominates the global dosing caps market and the trend is expected follow the same over the forecast period due to grow- ing food & beverages market in this region. The evolution of the retail sector in growing economies such as India & China is expected to further boost sales of dosing caps in Asia Pacific by the end of the period of 2016-2024. Europe is expected to follow APAC in dosing caps market over the forecast period, while rest of the world is expected to witness a steady growth. www.incap.hk CAPS & CLOSURES