PETpla.net Insider 06 / 2018

BOTTLE MAKING 39 PET planet Insider Vol. 19 No. 06/18 www.petpla.net The new 0.66l Chiarella bottle is a genuine innovation in the national and international Ho.Re.Ca (Hotel/Restau- rant/Café) market sector, being posi- tioned halfway between the 0.5l bottle, which is ideal for on-the-go con- sumption, and the 1l package. Acque Minerali Val Menaggio suggests that restaurants that replace the 1l format with the 0.66l bottle could increase their margins and units sold. The shape of the bottle is simple and linear. It is smooth, decoration and texture free, and without embellishment or obvious design features – which is itself a feature that sets it apart from all competitor products. There is no other 0.66l water bottle on the market; all these features are intended to add up to a product that is immediately recognis- able, by its dimensions, proportions and appearance. The standard label features an image of Lake Como but is designed to be ‘infinitely customisable’. The con- cept of the label is by internationally acclaimed contemporary artist Fab- rizio Musa. It is part of the Sympòsion project, with which Chiarella invites exponents of the art world to connect with each other, through the reduced space of the label, on the theme of ‘Excellence of Nature and Man’. The deceptively simple label design is intended to be well-suited to customisation. Early editions of the new bottle featured limited edi- tion labels that were produced to pay tribute to the architect and designer Achille Castiglioni (Feb. 16, 1918 - Dec. 06, 2002) on the occasion of the centenary of his birth. The Limited Edition project was managed by public relations agency Comunity Lab’s media partner Design Street. “Zero 66 Castiglioni” was launched during Design Week and will be sold throughout 2018. As well as packaging design and engineering services, PET Engi- neering supplied Acque Minerali Val Menaggio with a series of produc- tion moulds for its Krones blowing machines, for use in production. The company, which has won four ‘Pack- aging Oscars’ and two World Star Awards, has brands such as Pepsi Co, Nestlé Waters, Carlsberg, Heineken, Coca-Cola, AB Inbev and Ferrarelle among its customer base. www.petengineering.com New bottle for Chiarella, the ‘Ambassador of the Lake Como Lifestyle’ 0.66l water bottle Acque Minerali Val Menaggio, S.p.A., of Plesio, Italy, has been working with Treviso-based PET Engineering, which specialises in packaging design and manufacture for the food & beverage sector, to develop a new and original format for packaging Chiarella water, which is marketed as the “Ambassador of the Lake Como lifestyle”. Swiss Made | www.imdvista.ch IMDvista INOX Line Closure Inspection – 100% inline. Robust, compact and very flexible. One control center (HMI) for the whole line. IMDvista PECO V3 Preform Inspection. Less than 7m ² and up to 90’000 pph. Cavity reading. IMDvista PECO LUX Preform Monitoring shot by shot. Requires no additional floor space. No preform orientation. Inspection Systems for the Plastic Packaging Industry