PETpla.net Insider 07+08 / 2018

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Bunsenstr. 14 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Anthony Withers WikiPETia.info petplanet@hbmedia.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Johann Lange-Brock lange-brock@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur | exprim.de Matthias Gaumann READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet Insider Vol. 19 No. 07+08/18 www.petpla.net Let me start today with a quote from the successful American mer- chant John Wanamaker, the “pioneer in marketing”: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” As PETplanet, we live by advertising and we make every effort to be in the half that John Wanamaker would consider useful. We cannot prove it, of course, no magazine can. The advertising industry simply puts their trust in us. We do everything not to disappoint their confi- dence in us, making regular follow-up calls to subscribers to ensure we are getting things right is just one tiny building block. A rather bigger building block was certainly the Bottle Zone at the NPE, where, together with the Plastics Industry Association, we brought together all the PET-active people in the exhibition hall. Still more building blocks undoubtedly came by the truckload with our “editours” around the regions. These involve visiting and filing first- hand reports on both the big and small players in the PET world. There cannot be in the specialist magazine sector – and even beyond the world of plastics – any other magazine which offers such a wealth of in-house researched on-site stories. We are now running around sixty such reports every year. For us the important thing is to be out and about on the street. Driving advertising throughout the country with the Editourmobil. Being seen and delighted to be recognised. Exactly what happened on the final stage of our North America tour, when we were overtaken on the highway by Agr: “We were EXCITED to see you on the road yesterday… hoping you would see the “Agr” sticker on the rear window of my truck and “recognise us back”! We were convinced that you did, because we saw you SMILING when you passed us :)” - Henry Dimmick, CEO Agr International. I believe John Wanamaker– had he been working in the PET world - would have had every confidence in advertising with us. Yours, Alexander Büchler Caught in the act Dear readers, The Editourmobil caught the eye of Agr CEO Henry Dimmick, jr. (left) and his team on the highway 80 to Ohio .