PETpla.net Insider 09 / 2018

imprint EDITORIAL PUBLISHER Alexander Büchler, Managing Director HEAD OFFICE heidelberg business media GmbH Bunsenstr. 14 69115 Heidelberg, Germany phone: +49 6221-65108-0 fax: +49 6221-65108-28 info@hbmedia.net EDITORIAL Kay Barton Heike Fischer Gabriele Kosmehl Michael Maruschke Ruari McCallion Waldemar Schmitke Anthony Withers WikiPETia.info petplanet@hbmedia.net MEDIA CONSULTANTS Martina Hirschmann hirschmann@hbmedia.net Johann Lange-Brock lange-brock@hbmedia.net phone: +49 6221-65108-0 fax: +49 6221-65108-28 LAYOUT AND PREPRESS EXPRIM Werbeagentur | exprim.de Matthias Gaumann READER SERVICES Till Kretner reader@hbmedia.net PRINT Chroma Druck & Verlag GmbH Werkstr. 25 67354 Römerberg Germany WWW www.hbmedia.net | w ww.petpla.net PETplanet Insider ISSN 1438-9459 is published 10 times a year. This publication is sent to qualified subscribers (1-year subscription 149 EUR, 2-year subscription 289 EUR, Young professionals’ sub- scription 99 EUR. Magazines will be dispatched to you by airmail). Not to be reproduced in any form without permission from the publisher. Note: The fact that product names may not be identified as trademarks is not an indication that such names are not registered trademarks. 3 PET planet Insider Vol. 19 No. 09/18 www.petpla.net In times of globally increasing environmental awareness the acceptance of PET bottles is endangered. It can only be achieved if the negative environmental impacts of PET bottles are elimi- nated by an efficient recycling system. Otherwise, the PET bottle might suffer a similar fate as the plastic bag. Lacking any recycling system, the latter faces a growing rejection by the consumers. This is a fact I just came across when going grocery shopping with my children. As if this wasn’t stressful enough anyway my eldest daughter didn’t get tired of criticising me for-packing fruits and vegetables from the self-service area in plastic-bags. Her motivation is to protect the oceans instead of the washable goods. Ten days of vacation and according grocery shopping tours later I surrendered and accepted her prioritisation: I put a couple of unpacked peaches on the belt. By doing so, I reluctantly accepted any germs and bacteria which would now most probably contami- nate the peaches. However, my daughter’s intentions to make the world a better place were undermined by the cashier: Without any comment she herself took out a plastic bag and packed the peaches in there. Not necessary to mention that my eldest imme- diately complained about this in total indignation. This anecdote underlines that the industry has to react in order to satisfy the demands of environmentally concerned as well as enlightened consumers. Therefore, the recycling of PET bottles in terms of collecting, sorting, washing and recycling options has to be improved. This issue of PETplanet presents various solutions which strengthen my confidence that the use of PET bottles is per- fectly suited to soothe environmentally concerned consciences. Wishing that the next generation creates many critical minds! Yours, Alexander Büchler Dear readers,