PETpla.net Insider 11 / 2018

TRADE SHOW PREVIEW PET planet Insider Vol. 19 No. 11/18 www.petpla.net 40 PET Engineering Hall 6 booth R 039 PET Engineering delivers solutions for water, light wellness beverages and Canada’s milk market Dressed in PET Packaging is the key interface between producer and con- sumer. First impressions last, and a visual message has to be conveyed to the purchaser in an instant, before their attention is drawn elsewhere. Lurisia: the image and the message PET Engineering was tasked to transfer values and shapes from Lurisia’s iconic glass bottles for both Stille, its still mineral water brand, and Bolle, its sparkling water product with carbon dioxide from a natural deposit. The 0.5 l bottle presented a com- plex challenge for PET Engineering’s technical team, which was briefed to imitate the champagne base used in the current glass bottle. While the use of a dedicated preform would have allowed a perfect distribution of mate- rial on the base and easily avoided the “rocker bottom” effect, the design- ers were briefed to use a preform already in the market. The two versions – for still and sparkling water – had to be morpho- logically identical in order, both to preserve Lurisia’s distinctive packag- ing and to enable it to use the same series of moulds for both lines’ pro- duction. The design started from the more complex container: the sparkling water bottle. The team decided to modify the existing market preforms to make them more suitable for the purpose and, at the same time, to redesign the lower area of the con- tainer and its planned, controlled deformation caused by internal pressure. The deforma- tion itself gives rise to a profile that reproduces the glass version and enables it to imitate the existing sinuous and elegant shape. The new Bolle and Stille bottles in PET fit consistently into the Luri- sia portfolio, maintaining the iconic style and iden- tity orginally designed by Sottsass Associati. Le Linfe: the new range from Acqua Vitasnella Ferrarelle SpA’s Acqua Vitasnella brand has launched a three new sugar-free and zero-calorie functional waters. The “Le Linfe” range are promoted as combining the lightness of Vitasnella with the purifying qualities of aloe vera, the draining properties of birch sap and the hydrating benefits of coconut water. Le Linfe is designed for active, health-conscious consumers, with a particular focus on a female target audience. The range required a product identity that can convey both the lightness of the water and the functional benefit of each variant, while remaining aligned with the Acqua Vitasnella brand. The Le Linfe packaging’s decora- tion is taken from Acqua Vitasnella. The artwork runs sinuously down the bottle, symbolising the water enter- ing the body and excess liquids and toxins being eliminated. The packaging therefoe pro- vides continuity in terms of appear- ance with existing Acqua Vitasnella products while defining Le Linfe as a product in its own right, highlighted by the bottle’s different yet equally as attractive shape. The bottle has a full-sleeve with a simple and effec- tive iconographic style that high- lights the plus points of each variant and its ingredients.