PETpla.net Insider 01+02 / 2019

LABELLING PET planet Insider Vol. 18 No. 0/17 www.petpla.net 34 Packaging and decoration stepping into the virtual world Connected packaging Combining print with other media such as online is noth- ing new but the latest developments enable a whole new dimension of connection. CCL Label’s Arilyn app provides the means to offer customers a wide range of immersive experiences, through their smartphones. Packaging is one of the most essential components for presenting a brand’s identity. As the only medium (besides the product itself) in direct contact with the consumer, it plays a crucial role in carrying the brand mes- sage out into the world. Visual identity is a decisive factor for success at the point of sale. By modernising their brand identity, CCL Labels says that its customers see increased sales. Pressure sensitive labels, 360° decorative shrink and stretch sleeves offer original and pow- erful ways to attract new consumers across all demographic segments. In a world of “mass customisation”, interaction and a personal approach are key. Augmented reality solutions enable brand owners to offer individual customers their own unique experi- ences – a trip around the world; a concert; creation of their own game avatar; or even their personal version of the packaging, by means of scan- ning labels with their smartphones. Immersive 360° videos and games, using cloud-based technology, can be accessed within seconds. Producers’ product labels can be brought to life and even the customers’ surroundings can merged with virtual reality. The technology to enable such interaction with customers is actu- ally available now. CCL Label says it has the capabilities and experience to provide advanced decoration solu- tion and technologies. It says that its Arilyn App not only provides conveni- ent creation and usage of the content for an augmented reality experience; it offers analysis and easy adjustments to maximise the potential of sales campaigns. Packaging and decoration has stepped into the digital world by inte- grating tiny antennas and electrical circuits (RFID & NFC). Digital print- ing technology opens up a whole new world of possibilities, including offering each consumer a unique product. Each product can be outfitted with an individual design and variable data can be integrated easily. Mosaic soft- ware allows personalisation of any print run with images, text and designs for maximum impact. It automatically gen- erates hundreds, thousands and even millions of unique graphics. CCL’s digi- tal hybrid technology enables varnishes to be integrated, allowing individually- applied special effects; fluorescent ink on each label and sleeve, for example. Printing from a digital-based image directly to a substrate reduces cost for tools and lead times, while offering high levels of flexibility. Embracing labelling trends There are many different situations consumers go through when deciding on what to buy. Whether it is in front of a supermarket shelf or at a bar, surpris- ing features and outstanding product appearance have immense impact on what the decision will be. Creating unique brand experiences has therefore become one of the top goals for leading brands worldwide. CCL Label says that it helps create the desired brand image by actively supporting global and local companies in the consumer goods industry with latest technologies and innovations, as well as vast printing capabilities. www.ccllabel.com