PETpla.net Insider 04 / 2019

MATERIALS / RECYCLING PET planet Insider Vol. 20 No. 04/19 www.petpla.net 17 nuance to bottles and containers, for drinks and for cosmetic applications. This can be obtained by adding colour amounts as small as 0.05% to the PET/ rPET mix. The range extends from a light amber to light blues, greys, aqua-marine shades and antique rose. The Fumé range answers customers’ concerns about appearance of recycled material. It also offers the opportunity to reduce the amount of colour; several brands are moving from opaque/con- cealer shades to transparent. Some are even considering “going clear”, in order to help the recycling loop. This would have significant marketing impact, consider- ing the iconic role of brand colours, in food and drink and cosmetic industries. Colour is crucial for brand recognition. It is easily memorised and recalls other feelings related to the product. Sometimes, colour is what prompts the “wow” at very first sight. It is able to compensate for revolu- tions in design, shape, weight or material of the packaging. Adding a small amount of a liquid colourant to PET/ rPET mix (between 0.02% and 0.6%) would not affect recycling. The protective characteristics of colours, even when transparent, in preserving packaged contents should not be underestimated. Vitamin or tonic water are both very light sensitive. When packaged in a transparent monolayer bottle, protection is best provided by a green or an amber colour, whose pig- ments protect contents even more than a transparent UV additive. Going clear would mean having to move to a full sleeve or to adapt the drink recipe.Repi’s Fumé range intends to offer the opportu- nity to launch new packaging, focused towards sustainability and circular economy, without affecting brand symbolism and recognition. There is nothing currently available to replace PET, with anything like the same proper- ties. The packaging industry worldwide uses 70 million tonnes a year; production capacity is actually increasing. Polyes- ter is not going anywhere, soon. PET’s recycling rate is high and its quality is improving. Colourants and dedicated additives are available to make it look and work even better. We should take advantage of them. After all: what would the world look without colour? www.repi.com A dark blue on virgin PET (left) and on 100% rPET (right) A UNIQUE SOLUTION FOR THE CIRCULAR ECONOMY: FROM 100% FLAKES TO FOOD GRADE BOTTLES :07( [LHTZ \W ^P[O ,9,4( [V WYLZLU[ ?;9,4, 9,5,> [OL ÄYZ[ [LJOUVSVN` PU [OL ^VYSK [V PRODUCE PREFORMS FROM 100% R-PET WASHED FLAKES IN A SINGLE ENERGY CYCLE. (U LU]PYVUTLU[ ZH]PUN HUK JVZ[ YLK\JPUN [LJOUVSVN` [OPZ YL]VS\[PVUHY` ¸IV[[SL [V IV[[SL¹ Z`Z[LT ^HZ KLZPNULK MVY [OL JPYJ\SHY LJVUVT`! HIGH ADDED VALUE SIPA S.p.A. - Via Caduti del Lavoro, 3 - 31029 Vittorio Veneto (TV) - Italy Tel. +39 0438 911511 - email: sipa@zoppas.com - www.sipa.it -15% Low TCO Compared to Traditional technology -20% Reduced logistic less warehouse & transport -30% Energy consumption only 0.58 kWh/kg PET -60% CO 2 emissions compared to virgin resin