PETpla.net Insider 06 / 2019

PET planet Insider Vol. 20 No. 06/19 www.petpla.net 21 JUBILEE touching the container wall, providing comfort and handling ability similar to that experienced with a traditional handle. Deep Grip development is one of the first commercially-viable handle processes that harnesses the advantages of ISBM and is ide- ally suited for commercialisation where clarity is desired. Compared to traditional extrusion blow mould- ing, ISBM enables lightweighting, higher output per cavity, mechani- cal benefits, and smaller equipment footprint. Bottles taking advantage of the Deep Grip technology are made in a two-step process. The first step is conventional stretch blow moulding, which is then followed by a propri- etary secondary operation within the same machine that forms the handle. This process is applicable to a broad range of ISBM bottle polymers, includ- ing PET, high density PE, biaxially- oriented PP, polylactic acid, among others. Because the container and handle are made from the same material, it eliminates downstream recycling issues and contributes to lightweighting objectives. Lightweighting is possible because the grip geometry also pro- vides structural benefits, which enable a reduction in bottle gram weight. Target markets for this technol- ogy include detergents, household cleaners, non-carbonated beverages, milk, edible oil, motor oil, baby bottles, and other segments where handles are common. It is an ideal option for brand owners looking to drive weight and cost out of containers, improve its environmental profile, and facilitate product differentiation. Mould design: A single mould with many customisation possibilities PET Engineering’s solution that makes clever use of inserts (ITM) allowed Heineken Russia to launch two new PET packaging. The new shapes for Heineken Russia, 3 Med- vedya, one of the most well-known Russian brands, Okhota & Okckoe, are simple and equally eye catch- ing and, at the same time, offer a great flexibility, thanks to the fact that the aesthetics and format can easily be modified using interchangeable inserts: this means it is always pos- sible to apply new decorations, to move and resize the label area and, to alter the capacity of the bottle, a very important aspect for future possible down-sizing to 1.3 l and 1.25 l formats. A single shape able to create infi- nite variants is useful in case of intro- ducing new SKUs to the portfolio, with low implementation costs. There is no need to buy new mould sets, may one want to revamp the image of a product but just simple inserts, gener- ating a saving that is more significant as bigger is the number of alterna- tives implemented. Despite alterations to the bottle’s general appearance, expensive interventions to change formats on the production line will no longer be necessary.