PETpla.net Insider 06 / 2019

JUBILEE PET planet Insider Vol. 20 No. 06/19 www.petpla.net 29 JUBILEE 29 The eye-catching label from Swedish beer and liquor exporter Galatea, features an original design by a leading Swedish tattooist, who created a ‘sailor’ theme with mermaids, roses and skulls, and a large sailing ship on the front. The label is a shrink-sleeve, provid- ing an all-round visual projection. A particular challenge for UK-based company CCL Label Decorative Sleeves was to source a shrink- sleeve wrapping that would not damage the PET bottle, so a low-temperature solu- tion was essential. CCL selected Eastman Embrace, a copolyester resin for shrink films from Eastman Chemical Company, which is designed to achieve a high level of shrink- age on the product but with a minimal shrink force. Another key parameter was the need for a high level of print definition, which would display the tattoo images on the shrink film to best effect. The eye-catching shrink sleeve, with its sailor tattoo and nautical theme, cover the bottle from neck to base. Shrink-sleeve label featuring a high print definition Digital printing either on the label or directly onto the bottle allows for fast trans- fer, even with small batch sizes and so offers advantages in terms of product differentia- tion, e.g. on customisation. In contrast to traditional labels, direct print- ing can also be applied selectively to grooved and relief structures. This opens up entirely new opportunities for consumer products, to differentiate them distinctively from the mass of competing articles – e.g. by creating 3D effects on the packaging or simulating the look of different materials. At the same time, the print height of up to 205mm still leaves sufficient space for accommodating not only elaborate designs, but also detailed textual information on the packaging. T h i n k i n g . R e t h i n k i n g . L a t e r a l t h i n k i n g . T h i n k i n g o u t o f t h e b o x . K 2 0 1 9 The World’s No. 1 Trade Fair for Plastics and Rubber Messe Düsseldorf GmbH P.O. Box 101006 _ 40001 Düsseldorf _ Germany Tel. +49 211 4560 01 _ Fax +49 211 4560 668 www.messe-duesseldorf.de G l o b a l me ga t r e n d s a r e c a l l i n g f o r n ew app r oache s f r om i ndus t r y to he l p t r i gge r t he pa rad i gm sh i f t f o r ou r p l ane t wi t h s o l u t i o n s f i t f o r t h e f u t u r e . Ta k i n g u p t h e s e c h a l l e n g e s , a r o u n d 3 , 2 0 0 i n t e rna t i ona l e xh i b i to r s a t K 2019 w i l l b e show i ng you t h e l a t e s t d e ve l opme n t s a n d g r o u n d b r e a k i n g i n n ov a t i o n s i n t h e p l a s t i c s a n d r u b b e r i n d u s t r y . K 2019 : T h e i n d u s t r y ’ s mo s t i mp o r t a n t b u s i n e s s p l a t f o rm . Be a pa r t o f i t . www . k - on l i ne . com/ t i cke t i ng