PETpla.net Insider 06 / 2019

JUBILEE PET planet Insider Vol. 20 No. 06/19 www.petpla.net 33 undergo rigorous testing protocols. Moving into the industrial production roll-out phase of the process, moulds and other package-dependent parts are created, once the intended design is ready for immediate commercial production. When undertaken as a holistic process, this approach can reduce the crucial time-to-market and get the finished product launched and ultimately into the hands of the con- sumer much faster. Matching design functionality with production A well designed bottle is one that works in harmony with its production environment to create value: this can be achieved in various ways, from improved line efficiency to reduc- ing energy use and achieving higher product quality throughout the factory. For example, the Sidel Matrix system offers control functionality that optimises material distribution across bottles on a production line. In some cases this can lead to a 50% reduction in the variation of bottle wall thicknesses. Standing out at the Point of Sale Today’s beverage market is highly competitive. Brand and product dif- ferentiation are therefore the most critical factors which enable bot- tles to stand out on the supermarket shelf. With consumers making their purchasing decision in a matter of seconds, the bottle has to reinforce the brand values, be easily identifi- able and encourage the consumer to buy a given product over another. In consequence, beverage producers not only need the bottle to look good, in the exact way it was intended to look when it left the production plant, but also to feel good in the hands of the consumer. PET – in this regard, as well as others – really is an attractive pack- aging material for producers, able to offer great potential in terms of prod- uct safety, marketing opportunities, as well as flexible and cost-effective pro- duction: for any product type or pack- age format released on the market, PET packaging gives the opportunity to attract consumers with great brand differentiation due to the bottle design freedom offered by the ISBM technol- ogy and by the inherent and geomet- ric properties of the raw material itself. Round or square, asymmetric or with specific handling, its high marketing potential opens up virtually unlim- ited possibilities to design whatever premium or affordable package. While providing a unique communication platform for brands – that are increas- ingly using labels or the container Connect your vision systems for 100% production overview IMDvista FACTORY CONCEPT 4.0 Swiss Ma | www.imdvista.ch Get data for closed loop and Industry 4.0 CLOSURE, PREFORM, BOTTLE and BARRIER inspection systems